What new offering will bring more Millennials to KFC?
$600
top 6
1226
submissions
DONE
107 months ago
Traditionally, KFC has been viewed as a family-oriented restaurant. With many family options on our menu, we’ve been very successful at attracting this group of customers. However, we are interested in discovering new offerings to help make us more appealing to Millennials.
Deliverables
Please submit the following:
1) Propose a new food offering that would specifically attract Millennials (18-29) to come eat at KFC
- Why do you think your idea would be popular with Millennials?
- How does your idea fit with the KFC brand?
Criteria:
- Your offering can be a meal, snack, dessert, or even beverage
- Your idea should not include exotic or overly expensive ingredients (ex. Saffron)
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
Reward Tiers
3 Winners
will receive $150 each
3 Honorable Mentions
will receive $50 each
Leaderboard
| $150.00 |
|
Emma Tarquinio Suffolk University | |
| $150.00 |
|
Brittany Long Colorado Technical University | |
| $150.00 |
|
Matthew Foley St. Petersburg College | |
| $50.00 |
|
Andrei Riley Univeristy of the West Indies | |
| $50.00 |
|
Jessica Harris University of South Carolina | |
| $50.00 |
|
Colin Hancock University of Iowa |
Submission questions