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eo bansos
| digital agency jakarta
| er
There is no reason to believe that what was valid three decades ago does not apply today. It would be a mistake to think that because some music exists, it will find it audience just by the simple merit of being available. Now, as it was then, something terrible happens if you don’t promote…nothing! And today, it is, in many ways, more difficult than ever to get heard and it is therefore vital to reach out to music fans. Ian Rogers, co-founder of Topspin Media, remarked at Musexpo 2009, “Marketing is getting increasingly important because there is a lot of white noise out there so getting above the noise is crucial.”
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