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Propose an idea for a new seasonal food to be sold in the bread aisle
business product development creativity food innovation idea generation consumer insights product innovation
$1,600
top 25%
93%
entries reviewed
DONE
35 days ago
Small pic buying bread 780x470

In a grocery store, the term "commercial bakery" refers to the "bread aisle" that sells things like bagged sandwich bread, hot dog and hamburger buns, pre-boxed donuts, and other factory-produced bakery items. Hopefully, you're imagining something like this:

We want your ideas for new products that could be sold in this part of the grocery store. Specifically, we're looking for seasonal product ideas that would appeal to shoppers at certain times in the year. Remember, these products are factory produced, so the ideas should NOT be something that would be more appropriately sold in the fresh bakery section of the grocery store.

Deliverables

Please complete the following:

1) Propose an idea for a seasonal product that could be sold in the commercial bakery section of the grocery store

  • Describe your product idea in detail (flavors, ingredients, etc.)
  • Which season would your idea target?

2) Why would shoppers be persuaded to purchase your product idea?

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 5%
will share $1,000
Next 7.5%
will share $400
Next 12.5%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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