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What's your groundbreaking product idea for men's skincare?
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13 months ago
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The demand for men's skincare products has grown substantially over the past few years, with a total spend that increased 8% in 2019.  We aim to further disrupt this industry and expand the men's skincare market with groundbreaking products that will uniquely appeal to and meet the needs of male consumers.  Currently, one of our focus areas has been ingrown hair, which can be a pesky and even painful skincare issue for many men.  What product should exist to address the problem of ingrown hair and razor bumps?   Looking beyond ingrown hair, what new skincare products do men want and need?  


We are interested in new and innovative skincare products for men, especially those that would address the problem of ingrown hair and razor bumps.   Product ideas should be original and not something that you can find in stores or online today.  Specifically, please answer the following:

  1. *Males only* Tell us about your skincare needs and experiences.
    1. How well do current products address your skincare needs?  
    2. Which of your skincare needs are met, and which are not?  (Please think about all of your skincare needs, issues, and even your skincare goals.) 
    3. Do you experience ingrown hairs and/or razor bumps?  If so, how do you treat them, and how well does this work for you?
    4. Which skincare products work well for you?  Which ones don't? This might be a general type of product (e.g. moisturizer) or brand-specific.
  2. What is your novel product idea for men's skincare?  Be sure to explain the following:
    1.  What it is
    2. The skincare need / problem that it addresses
    3. How it would work
  3. Why would male consumers want to buy your product idea in deliverable 2?  Make the case for why your product would be appealing and / or meet a skincare need more effectively than existing products.

**As noted above, we are most interested in ideas that would address the problem of ingrown hair / razor bumps.  If your idea does not relate to the prevention or treatment of ingrown hair / razor bumps, then it should be something you believe to be groundbreaking for men's skincare.

*Deliverable 1: This question is designed for our male solvers only.  We want to gain an understanding of men's skincare needs, so it is important to hear directly from this demographic.  All non-male solvers please write "NA" and focus solely on deliverables 2 & 3.

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
4 Winners
will receive $200 each
8 Honorable Mentions
will receive $100 each
$200.00 Square pic 60 20200121 192854 University of Mines and Technology, Tarkwa
$200.00 Square pic 60 white IIM Indore
$200.00 Square pic 60 img20190108124848 Manipal University
$200.00 Square pic 60 mindsumo dp University of Florida
$100.00 M
$100.00 N
$100.00 S
$100.00 K Drexel University
$100.00 G University of Central Missouri
$100.00 Square pic 60 profile University of Waterloo
$100.00 Z Minnesota State University Moorhead
$100.00 J
Submission questions

What is your gender?

other / prefer not to say

What is your age?

under 18
18 - 22
23 - 26
27 - 30

What is your country of residence?


If you selected "other" above, what is your country of residence?

Men only: Please select the one that best describes your typical shaving routine:

dry shaving
wet shaving
shave contours

Men only: How well would you say that your skincare needs are currently met?  (For example, is it easy to find products that work for you?  Are there products you wish you could buy but that don't exist or aren't marketed for men?)

1 - completely met
2 - mostly met
3 - some of my needs are met
4 - most of my needs are not met
5 - almost none of my needs are being met

Men only: Which skincare issues do you find the most difficult to treat with existing products?   Check those that apply.

dry skin
oily skin
ingrown hairs
razor bumps
dark spots / uneven complexion