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Make plastic reduction easy & sustainable for personal care/beauty products
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16 months ago
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Plastic waste is among the top environmental concerns, and people have started to take steps to reduce or remove plastic in several areas of their lives. However, one area that remains neglected is personal and beauty care. Research shows that social visibility of an action plays a role in changing people’s behavior – it creates awareness, signals social desirability and also conveys a sense of community action and togetherness, which is important if are peop