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What's your new product idea that will revolutionize kids sunscreen?
business product development product design ideation idea generation consumer insights product innovation child care
top 11
43 months ago
Small pic sun strategy

Top 5 win $100 each, next 6 runners-up win $50

We understand that getting a child lathered up with sunscreen isn't the easiest process.  Parents and caretakers have the tedious task of trying to apply it, while most kids would rather be jumping in the pool than getting their sunscreen put on! Those applying sunscreen also face difficulties around knowing if enough has been applied and keeping track of where it's been applied so as not to miss any spots.  

We want to make putting on sunscreen more fun and/or easier for both the kids and their parents/caretakers so that it becomes something they want to do on a daily basis and not just when it's needed (ex: a day at the beach).  To do this, we hope to offer a new product that will transform the kids sunscreen market and make it more enjoyable for everyone involved!


We are interested in new product ideas that will revolutionize the kids sunscreen market.  Ideas should improve the kids sunscreen application process in some way, ideally making it more fun, easy, or effective for kids and adults.  Specifically, answer the following:

  1. Tell us about your new product idea for kids sunscreen.  Be sure to include how it differs from kids sunscreen products currently on the market.
  2. What is the primary pain point / hassle / drawback of traditional kids sunscreen application that your product idea improves upon?  
  3. Why would kids want to use your new sunscreen product?  
  4. Why would those applying the sunscreen (parents, care takers / nannies / babysitters, relatives, etc.) like using your new kids sunscreen product over other products available today?
  5. BONUS: Tell us what you would call your new product idea and give us a one sentence pitch or tagline!


  • Your idea should be something that would be sold in stores as a kids sunscreen product (or in that section of the store).
  • As you brainstorm, think of some of the things that make applying kids sunscreen a hassle / not enjoyable.  Then, try to think of how a product could improve on these things and make the process more fun or easy for both parties involved (kids + adults). 

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $100 each
6 Honorable Mentions
will receive $50 each
$100.00 Square pic 60 20200121 192854 Christopher Adjei-Frimpong University of Mines and Technology, Tarkwa
$100.00 O5tqvjhi normal Rudy Goodwin Kings College
$100.00 K Kiersten Wilde University of Michigan
$100.00 Square pic 60 me 2 Kate Rushton Nottingham
$100.00 V Vy Nguyen
$50.00 M Maurika Ascalon University of Mount Olive
$50.00 Square pic 60 linkedin profile pic Allen Revels Wright State University
$50.00 Square pic 60 10492424 10204439732219885 9080173328640839884 n Lexi Frankel University of Miami
$50.00 Square pic 60 img 20180223 155726 975 Arese Ediae University of Alabama at Huntsville
$50.00 Square pic 60 j Jamila Abdul Maroof
$50.00 Square pic 60 matthew gaiser calgary bow headshot  1 Matthew Gaiser Queen's University
Submission questions

What is your age?

under 18
18 - 22
23 - 26
27 - 30

What is your gender?

prefer not to say

What is your country of residence?


If you selected "other" above, what is your country of residence?

Do you have children?


If you selected "yes" that you do have children, what ages are they currently?  Check any that apply:

1 - 3
4 - 6
7 - 10
11 - 13
14 - 16

Please select the one that is closest to your experience of applying kids sunscreen:

I have applied kids sunscreen many times
I have applied kids sunscreen before but not often
I have only