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What's your new product idea that will revolutionize kids sunscreen?
business product development product design ideation idea generation consumer insights product innovation child care
top 11
27 months ago
Small pic sun strategy

Top 5 win $100 each, next 6 runners-up win $50

We understand that getting a child lathered up with sunscreen isn't the easiest process.  Parents and caretakers have the tedious task of trying to apply it, while most kids would rather be jumping in the pool than getting their sunscreen put on! Those applying sunscreen also face difficulties around knowing if enough has been applied and keeping track of where it's been applied so as not to miss any spots.  

We want to make putting on sunscreen more fun and/or easier for both the kids and their parents/caretakers so that it becomes something they want to do on a daily basis and not just when it's needed (ex: a day at the beach).  To do this, we hope to offer a new product that will transform the kids sunscreen market and make it more enjoyable for everyone involved!