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Attention Millennials and Gen Z! What product would make you excited about baking?
Challenge Type: business
$1,600
top 50%
130
submissions
DONE
44 days ago
Small pic profile

Back in the day, baking was a favorite pastime for many. A fun way to celebrate with family, a creative activity with friends, or just something tasty to do for a “me time” evening on your own. From cookies to cakes to pies and more, it was something so many enjoyed!

However, over the years we’ve seen interest dwindle and the baking aisle less and less busy. As a baking company, we want to know how to get YOU excited about baking!

Deliverables
  1. What’s your favorite thing or things to bake?
  2. How do you currently feel about baking?
  3. Propose a new and unique way to get Millennials and Gen Z excited about baking!
    1. Feel free to get creative and think outside the box vs anything that’s on the shelves today. This could be a fun new ingredient, flavor profile, creative boxed mix, a new and interesting packaging idea, etc.
    2. What problem is your idea solving? Ex. “baking takes too much time”, “baking isn’t exciting enough”, health concerns, etc.


Things to note:

  1. Your idea should be shelf stable (NOT frozen or refrigerated)
  2. Please do NOT propose the following:
    1. Alternative flours (almond, coconut, oat, etc)
    2. Alternative sweeteners (stevia, monk fruit, allulose etc)
    3. Pie Fillings

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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