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How does a small town grocery store become the center of the community?
Challenge Type: ideation
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top 25%
spots taken
2 months ago

CrowdSparx is an open innovation pipeline for a consumer packaged goods company seeking to provide the highest quality products and experiences. Thanks to the amazing ideas and insights we've seen from solvers, we understand that Millennial and Gen Z are looking for grocery stores that are MORE than just products.

We want your help in transforming the "small town" grocery store into the heart of the community, fostering a sense of connection and enhancing the overall experience for residents.

Our objective is to revitalize a small town grocery store and make it the focal point of community engagement. We aim to explore innovative strategies that go beyond traditional retail, creating a space that brings people together and serves as a hub for community activities.

  1. How can a small town grocery store effectively integrate with the local community to become a central meeting place for residents?

    • In what ways can the grocery store incorporate local and cultural elements to resonate with the community?
    • What kind of events should this grocery store promote to foster engagement with the community?
  2. What kind of store layout, amenities, or non-traditional products and services could contribute to a more inviting and community-friendly atmosphere?

    • How does your idea for this kind of layout encourage social interaction and encourage people to utilize the store as a gathering place? 
    • Please explain how your idea for non-traditional products and services increases community engagement.
  3. In what ways can the grocery store utilize digital platforms and social media to connect with the community and keep residents informed about local events?

    • Are there innovative online strategies to bridge the gap between the physical store and the virtual community?
    • What kind of social media strategy would encourage shoppers to interact in the digital space and be excited about upcoming events?
    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 5%
will share $1,000
Next 7.5%
will share $400
Next 12.5%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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$125.00 Laxmendra kumar Aligarh Muslim University, Aligarh
$125.00 ERIKA FERNANDES Mumbai
$40.00 Godwin Uwakwe Texas A & M University - Commerce
$40.00 Taponitya Samantaray University of Hyderabad
$40.00 Matthew Gaiser Queen's University
$40.00 Pavani Nakka University College of Engineering
$40.00 gibson Kioko University of Texas Health Science Center at San Antonio
$40.00 Sarah Nawab University of Texas at Dallas
$40.00 Bariya Ajaysinh
$40.00 George John
$40.00 Hamadou Hamadou
$40.00 Juliet Martin
$11.20 Shivani Tomar H N B garhwal
$11.20 Shweta Tomar Unversity of Florida
$11.20 Ashish YADAV GGSIPU ,India
$11.20 Abhishek Mishra Abdul Kalam Technical University, Lucknow
$11.20 Muhammad Saleem Islamia University Bahawalpur
$11.20 Reena Reetha Job
$11.20 Ryan Reeds Texas A&M University
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$11.20 Nagat Oun Faculty of Economic Studies and Political Science
$11.20 Nazla Alwan P B
$11.20 Karen Miller West Virginia University
$11.20 Courtney Joshua University of Winnipeg
$11.20 Andre Dias
$11.20 Marjorie Wilson Duke University
$11.20 AKHTAR Shahzad Allama Iqbal open university Islamabad
$11.20 Ashish Dewalkar Nagpur University