What should we call our new all-natural ingredient for skin and hair care?
business creativity innovation brand development branding idea generation
top 50%
6 months ago
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Thanks to state-of-the-art processing methods, we have created a brand new type of skin and hair care ingredient that is based on purified vegetable oils like rapeseed. These all-natural oils are highly effective, and provide the same benefits as silicone alternatives, but are 100% natural, and 99% based on bio-renewable carbon.

We want your help finding a name for this new all-natural ingredient. As you think of your name, imagine you are shopping in the cosmetics department and looking for hair or skin products. You want something that conveys the product is all-natural, but assures you the product still provides the softness, moisture, and protection of other non-natural products.

See the images below for inspiration around the vibe we'd like achieve with the name.


Please answer the following:

1) What name would you give our new all-natural ingredient for hair/skin care?

  • Why did you choose this name? Why will it inspire people to buy?

2) Provide three keywords you feel are most linked to the name of your product. Remember, these keywords should be related to the all-natural nature of the product and its positive properties.

Additional guidelines:

  • Your idea should be language-neutral so that it's internationally applicable
  • The idea should not have any chemical terms
  • The idea should not contain any plant names

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
You can submit up to 3 times for this challenge.
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
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