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What should we call our new all-natural ingredient for skin and hair care?
business creativity innovation brand development branding idea generation
$1,600
top 50%
462
submissions
DONE
29 months ago
Small pic challenge image

Thanks to state-of-the-art processing methods, we have created a brand new type of skin and hair care ingredient that is based on purified vegetable oils like rapeseed. These all-natural oils are highly effective, and provide the same benefits as silicone alternatives, but are 100% natural, and 99% based on bio-renewable carbon.

We want your help finding a name for this new all-natural ingredient. As you think of your name, imagine you are shopping in the cosmetics department and looking for hair or skin products. You want something that conveys the product is all-natural, but assures you the product still provides the softness, moisture, and protection of other non-natural products.

See the images below for inspiration around the vibe we'd like achieve with the name.





Deliverables

Please answer the following:

1) What name would you give our new all-natural ingredient for hair/skin care?

  • Why did you choose this name? Why will it inspire people to buy?

2) Provide three keywords you feel are most linked to the name of your product. Remember, these keywords should be related to the all-natural nature of the product and its positive properties.


Additional guidelines:

  • Your idea should be language-neutral so that it's internationally applicable
  • The idea should not have any chemical terms
  • The idea should not contain any plant names


    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
You can submit up to 3 times for this challenge.
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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