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What non-product attributes drive purchase of food and beverage products?
food science product design marketing food packaging beverage
top 50%
40 months ago
Small pic products

When people make food and beverage choices, elements like product names, packaging, merchandising, store environment, time of day, and emotions impact the final decision as much as the products themselves. For companies like ours, understanding which variables are the top drivers of purchase is crucial to staying competitive. 

We want your help identifying the most persuasive non-product elements of the food and beverage products you see. In your response, focus on providing thorough details and plenty of examples.


Help us understand how you feel about the non-product elements of the foods and beverages you purchase. Specifically, include the following in your answer:

  1. Think about all the elements of a product and its purchase that are NOT the actual product itself. Which elements of the experience do you believe are most impactful to your decision to purchase a product? Why?
  2. For each of the elements you named in your answer to Deliverable #1, what companies and products come to mind as excellent at convincing you to purchase? What companies and products are bad at each of these elements?

NOTE: Your setting could be anywhere you purchase food and beverage products, not just a grocery store.

    Submissions will be graded on the following criteria:
  • Scalability
  • Creativity
  • Applicability
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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$40.00 Square pic 60 linkedin picture University of Connecticut
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$40.00 E Pomona College
$40.00 Square pic 60 42179542 2217415888270472 1200362759875723264 n The University of Nice Sophia Antipolis
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$40.00 H New School University
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$40.00 A Bangalore Institute of technology
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$10.50 A McMaster University
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$10.50 R University of California, Merced
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