Anonymous Company
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Next Challenge: How can technology help make roads safer? |
When people make food and beverage choices, elements like product names, packaging, merchandising, store environment, time of day, and emotions impact the final decision as much as the products themselves. For companies like ours, understanding which variables are the top drivers of purchase is crucial to staying competitive.
We want your help identifying the most persuasive non-product elements of the food and beverage products you see. In your response, focus on providing thorough details and plenty of examples.
Help us understand how you feel about the non-product elements of the foods and beverages you purchase. Specifically, include the following in your answer:
- Think about all the elements of a product and its purchase that are NOT the actual product itself. Which elements of the experience do you believe are most impactful to your decision to purchase a product? Why?
- For each of the elements you named in your answer to Deliverable #1, what companies and products come to mind as excellent at convincing you to purchase? What companies and products are bad at each of these elements?
NOTE: Your setting could be anywhere you purchase food and beverage products, not just a grocery store.
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Submissions will be graded on the following criteria:
- Scalability
- Creativity
- Applicability
will share $1,000
will share $400
will share $200
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Sara Bernat Humboldt Universitat | |
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Emma Blount | |
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Megan Lynch University of Connecticut | |
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Emily Parlapiano Villanova University | |
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Aaron Barrera University of Florida | |
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Jay Modi IIT Roorkee | |
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Camile Cleveland Duke University | |
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Matthew Gaiser Queen's University | |
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Riley Griffin Michigan State University | |
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Eileen Ahn Pomona College | |
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Milana Vracar The University of Nice Sophia Antipolis | |
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Ajay Sharma JAMK University of Applied Science,Finland | |
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Himari Gunasinghe New School University | |
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Stefanija Radovancev Megatrend University | |
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Maryam A. University of Illinois at Chicago | |
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Andrea Markowski University of Oregon | |
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Gael Shama Minnesota State University Moorhead | |
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Wen Yi Aw University of Washington | |
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Kiersten Wilde University of Michigan | |
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Emily Thompson University of New Hampshire | |
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Karl R Georgia Institute of Technology | |
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Dyllan Hancott Yorkville University | |
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Winter Rose University | |
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Daniela Zaks University of Toronto | |
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AADHITHYA SUJITH Bangalore Institute of technology | |
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Lauren Wachenfeld Washington University in St. Louis | |
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Omar Baqal Alfaisal University | |
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Allison Williams McMaster University | |
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Samuel Sadler Union University | |
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Pooja A Pune | |
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Courtney Joshua University of Winnipeg | |
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Robert Goodman University of California, Merced | |
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