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Calling Asian Consumers! What’s next for sensitive skincare in the Asian market?
Challenge Type: product
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$1,600
top 50%
258/300
spots taken
DONE
10 months ago

There are several studies showing that the Asian community may be more sensitive to certain chemicals and environmental factors compared to other genetic groups due to having a thinner stratum corneum (outermost layer of the epidermis). An increased amount of adverse skin reactions to certain weather conditions and cosmetic ingredients have been well documented. Harsh chemicals (like retinol), sun exposure and other factors can lead to irritation, redness, easy scarring, chronic acne and other skin conditions.

A few examples of situations that may create or exacerbate sensitive skin issues could be seasonal change, aesthetic or cosmetic treatments, sleep problems and hormone or mood imbalances. This can be incredibly frustrating, embarrassing and uncomfortable, or even painful.

We want to know what’s next in cosmetic skincare that will specifically address skin sensitivity within the Asian community!

Deliverables
  1. Do you feel that current cosmetic solutions solve sensitivity issues for Asian skin? Why or why not?

  2. What is your groundbreaking cosmetic solution for sensitive skin for the Asian market?

    • This could be a new active ingredient, a new product (serum, lotion, toner, mask, etc.), a device or anything else that is innovative and provides a sensitive skin solution!

  3. Why is your solution innovative or new?

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
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$2.80 Khushagra Sachdeva
$2.80 Karl R Georgia Institute of Technology
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Submission questions


What is your ethnicity?

(Required)

What is your gender?

(Required)

What is your age?

(Required)

Do you have sensitive skin?

(Required)

If so, what is your most common sensitivity issue?

Redness
Itching
Swelling
Acne/pimples
Increased scarring
Stinging/burning
Scaly skin
Other

What have you done previously to deal with or prevent sensitive skin?

Went to the dermatologist
Applied mild or OTC skincare products
Stopped my skincare routine
Created a healthier diet
Physical exercise

Do you feel that current cosmetic solutions solve sensitivity issues for Asian skin? Why or why not?

(Required)

What is your groundbreaking cosmetic solution for sensitive skin for the Asian market?

  • This could be a new active ingredient, a new product (serum, lotion, toner, mask, etc.), a device or anything else that is innovative and provides a sensitive skin solution!

(Required)

Why is your solution innovative or new?

(Required)
0 characters Average: 1727 characters
Your solution must be at least 200 characters long
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