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Create a personal care product to help athletes recover
business product development product management ideation athletics personal care
top 50%
75 months ago
Small pic athlete recovery

When it comes to personal care, there is a wide variety of different brands and products, that appeal to many different types of people from teenagers to older consumers. One of the targets for such products is athletes, who work their bodies hard during workouts, outdoor activities and sports.

We are interested in the next generation of personal care products that focus on helping athletes better recover from activity with technologically advanced benefits. Specifically, we would like to understand the benefits you think would help in an athlete’s recovery. This can be anything you can imagine that would help athletes recover better after giving their all.


Propose an idea for a new personal care product range that will help athletes recover:

1. What is your technologically advanced product and how would it be used by an athlete?

2. How does your product achieve it's benefit and why is that benefit important to an athlete's recovery?

3. How is your idea revolutionary or better than what’s currently available in the market?

4. (Challenge focus) We're very interested in the language you use to describe your product. Be sure to bold key terms and highlight the most important descriptions you give. We're specifically interested in the language that describes your product's benefits.

Your product must be in the personal care space. Examples of personal care products include body washes, cleansing pads, wipes, bar soaps, shampoos, conditioners, deodorants, face cream, body lotions, etc.

Things to consider:

- No ingestibles! Don’t propose anything that you eat (vitamins, energy bars, etc.)

- Keep our perspective! Please consider our position as a manufacturer of personal care products. Your proposal should propose a new product, unique to athletes, that we can manufacture, advertise, and sell to great success.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$200.00 Square pic 60 win 20160606 15 14 16 pro North Carolina State University
$200.00 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$200.00 Square pic 60 img 20160214 085237617 Columbus State Community College
$200.00 Square pic 60 a17efdef 81c6 44d6 9e45 e09fcbbd8dd2 University of South Florida
$200.00 J Johns Hopkins University
$57.10 Square pic 60 retrolga University of Providence
$57.10 J University of Pittsburgh
$57.10 Square pic 60 indexuh Virginia Commonwealth University
$57.10 Square pic 60 img 9642815826701 University of Central Florida
$57.10 A McMaster University
$57.10 P University of Central Florida
$57.10 Square pic 60 10517237 880236615324332 1904032164622033652 o Iowa State University of Science and Technology
$16.70 Square pic 60 426 University of Miami
$16.70 S Northwestern University
$16.70 Square pic 60 classicstanfordprofile Stanford University
$16.70 Square pic 60 adithya profile Georgia Institute of Technology
$16.70 Square pic 60 profile picture New York University
$16.70 S The Ohio State University
$16.70 Square pic 60 omisp christinakaschte Hofstra University
$16.70 E University of Illinois
$16.70 B Tameside
$16.70 B University of Pittsburgh
$16.70 Square pic 60 img 4020 Michigan State University
$16.70 Square pic 60 img 4146 Lehigh University
Submission questions

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