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Next Challenge: Help us re-imagine Whiskey!
How can athletes be more relatable?
humanities & arts marketing social media strategy
Small pic lebron

Many professional athletes are placed on a pedestal, which can make it difficult for fans to relate to them and for them to relate back to fans. It can be hard to remember, but these elite pros are real people who have much in common with the fans that watch them.

We want your help making it easier for fans to think of athletes as complex, real people instead of mere heroes, villains, and team assets. 

Deliverables

Tell us how you would make athletes more relatable. Specifically, answer the following questions in detail:

  1. What could a professional sports team do to show its fans their players are not as different from fans as people may think?
  2. What technologies or platforms would be most effective in achieving this goal?
Submission questions