Skip to Main Content
Notice: MindSumo will be unavailable starting at 2:00 AM EDT on Friday, August 12, 2022 for scheduled system maintenance and upgrades. The website will be down for approximately 2 hours during this maintenance period.
US Problem Solvers: Help us develop the Autotrader website of the future!
business design thinking customer experience innovation website development customer insight idea generation branding & identity
$1,600
top 50%
96
submissions
DONE
31 months ago
Small pic image001  1

Autotrader is a one-stop-shop and a household name when it comes to new and used vehicles. Autotrader’s website allows you to find local dealers, search for new and used vehicles, learn the value of your own vehicles, and even sell your own vehicle. Founded in 1997, this vehicle marketplace has adapted and grown with the needs and expectations of its customers over the past 22 years. We want to stay ahead of the innovation curve for the next 22 as well!

Deliverables

US solvers only:

Visit the current Autotrader site (www.autotrader.com) and share your initial impression. Specifically, answer the following: 

  1. Based on what you know about the Autotrader brand today, which words or adjectives best describe it?
  2. What would you change or improve on the current Autotrader website? Think about the look and feel, user experience, and any other elements that stand out to you when considering enhancements to the site.
  3. What would the Autotrader website of the future look like to you? *We want to know about features, capabilities, and innovation to improve the vehicle marketplace. We are looking for more than design only ideas.
  4. How do you envision the vehicle marketplace in a world that now includes the offerings below? How will these technological advances shape the future of the Autotrader website?
    1. Autonomous (self-driving) vehicles
    2. Ride-sharing/ride-hailing services, such as Uber or Lyft
    3. Car-sharing services, such as Zipcar or Car2Go
    4. Car subscription, such as Fair or Porsche Passport – a monthly subscription payment for vehicle access that includes all vehicle expenses except gas 


*Note: Winning solutions will address all of the listed areas above. We are not looking for design changes only. We want ideas to revolutionize the future of Autotrader.com.

    Submissions will be graded on the following criteria:
  • Rating
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
$100.00 M
$100.00 N
$100.00 Square pic 60 photo 2 Jacobs University Bremen
$100.00 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$100.00 Square pic 60 whatsapp image 2019 10 18 at 13.14.05 BITS PILANI
$100.00 Square pic 60 c1c9b3d9 7177 44aa ba54 57326f7c2bf9 University of Mines and Technology
$100.00 Square pic 60 dog and cat cuddling cropped Mumbai
$100.00 D Zhejiang University
$100.00 Square pic 60 10 31 14 pro Walden University
$100.00 G Arizona State University
$28.60 Square pic 60 12049029 981887101872140 1970389791 n Tufts University
$28.60 K Michigan Technological University
$28.60 Square pic 60 img 20181008 wa0034 University of Cape Coast
$28.60 Square pic 60 2 University of Florida
$28.60 Square pic 60 screen shot 2019 06 16 at 5.23.53 pm Queen's University
$28.60 Picture?width=160 DeVry University
$28.60 Square pic 60 20220413 071449 UMaT
$28.60 Square pic 60 my photo at work Rajiv Gandhi University of Health Sciences
$28.60 S American Public University System
$28.60 Picture?width=160 Southern Illinois University Edwardsville
$28.60 S Arizona State University
$28.60 R University of California, Merced
$28.60 V
$28.60 J Lone Star College
$8.30 Picture?width=160 Politecnico di Milano
$8.30 Square pic 60 img 1747 California Institute of Technology
$8.30 Picture?width=160 FHNW
$8.30 T University of North Carolina at Chapel Hill
$8.30 Square pic 60 38197 McGill University
$8.30