Anonymous Company
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Next Challenge: What’s your playful OREO pack design for Christmas 2030? |
We are in the process of creating a new tagline for one of our brands, and have identified two options that we really like:
Option 1) Here for the Ups, Downs & Everything in Between
Option 2) Here for the Ups, Downs & In Betweens
We want to learn how you feel about these two options so we can select the one that will better resonate with our target consumer.
Review the two taglines below & answer the following questions:
Option 1) Here for the Ups, Downs & Everything in Between
Option 2) Here for the Ups, Downs & In Betweens
1) When you read these taglines, what is your gut reaction? What do they bring to mind and how do they make you feel? Specifically, how do the taglines make you feel about the brand's:
- Quality
- Relatability
- Trustworthiness
2) What kind of brand would you expect to have this tagline?
- Do you feel these taglines fit a baby product brand? Why, or why not?
- If these taglines were used for baby products, how would that change your perception of the brand?
3) Which of these taglines do you prefer? Why, or why not?
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Submissions will be graded on the following criteria:
- 1-10 Scale
will share $500
will share $200
will share $100
| $27.80 |
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Rita Yip University of Auckland | |
| $27.80 |
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Jennifer Shaffer Georgia Southern University | |
| $27.80 |
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Emily Marriott University of Alberta | |
| $27.80 |
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Jacqueline Duong University of California, Los Angeles | |
| $27.80 |
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Shawn Hillier College of the Holy Cross | |
| $27.80 |
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Dominick mcdonald | |
| $27.80 |
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Jerry Norvorh University of Ghana | |
| $27.80 |
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Nathan Dela Castro Colorado State University | |
| $27.80 |
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James Buckles University of Central Florida | |
| $27.80 |
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Lily Zhang Drexel University | |
| $27.80 |
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Sang Nguyen McGill University | |
| $27.80 |
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Michael Kendall | |
| $27.80 |
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Thang Nguyen University of Vermont | |
| $27.80 |
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Shaun Tarantelli University at Albany, SUNY | |
| $27.80 |
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Jennifer Miller Walden University | |
| $27.80 |
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Funnie Bunnie University of Miami | |
| $27.80 |
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Jessie Jahns | |
| $27.80 |
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JINU JOHNSON KTU | |
| $7.40 |
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Sandra Nguyen California State University, Fullerton | |
| $7.40 |
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Matthew Gaiser Queen's University | |
| $7.40 |
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Niharika Sinha New York University | |
| $7.40 |
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Andrea Markowski University of Oregon | |
| $7.40 |
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Kate Rushton Nottingham | |
| $7.40 |
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Benjamin Aduba | |
| $7.40 |
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Meera Stephen | |
| $7.40 |
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Jennifer Danuff University of Central Florida | |
| $7.40 |
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Joseph Alison Massey University | |
| $7.40 |
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Madison Benfield Penn State | |
| $7.40 |
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Abrham Teshale | |
| $7.40 |
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Adekunle Akande American Military University | |
| $7.40 |
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Samantha Machado University of King's College | |
| $7.40 |
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Olivia Nguyen University of California at Davis | |
| $7.40 |
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