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Help us decide which tagline to use for one of our brands
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8 months ago
Small pic tagline

We are in the process of creating a new tagline for one of our brands, and have identified two options that we really like:

Option 1) Here for the Ups, Downs & Everything in Between
Option 2) Here for the Ups, Downs & In Betweens

We want to learn how you feel about these two options so we can select the one that will better resonate with our target consumer. 


Review the two taglines below & answer the following questions:

Option 1) Here for the Ups, Downs & Everything in Between
Option 2) Here for the Ups, Downs & In Betweens

1) When you read these taglines, what is your gut reaction? What do they bring to mind and how do they make you feel? Specifically, how do the taglines make you feel about the brand's:

  • Quality
  • Relatability
  • Trustworthiness 

2) What kind of brand would you expect to have this tagline? 

  • Do you feel these taglines fit a baby product brand? Why, or why not?
  • If these taglines were used for baby products, how would that change your perception of the brand?

3) Which of these taglines do you prefer? Why, or why not?

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 10%
will share $500
Next 15%
will share $200
Next 25%
will share $100
Actual individual rewards will be based on the total number of eligible solutions.
$27.80 R University of Auckland
$27.80 J Georgia Southern University
$27.80 E University of Alberta
$27.80 J University of California, Los Angeles
$27.80 S College of the Holy Cross
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$27.80 Square pic 60 6810395044899030022 avatar University of Ghana
$27.80 Square pic 60 sunny sombrero Colorado State University
$27.80 J University of Central Florida
$27.80 L Drexel University
$27.80 Square pic 60 38197 McGill University
$27.80 M
$27.80 T University of Vermont
$27.80 Square pic 60 picture  formal University at Albany, SUNY
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$27.80 F University of Miami
$27.80 J
$27.80 J KTU
$7.40 Square pic 60 black fox cute California State University, Fullerton
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$7.40 N New York University
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