Skip to Main Content
Help us decide which tagline to use for one of our brands
business marketing strategy market research creativity innovation consumer insights
$800
top 50%
180
submissions
DONE
32 days ago
Small pic tagline

We are in the process of creating a new tagline for one of our brands, and have identified two options that we really like:

Option 1) Here for the Ups, Downs & Everything in Between
Option 2) Here for the Ups, Downs & In Betweens

We want to learn how you feel about these two options so we can select the one that will better resonate with our target consumer. 

Deliverables

Review the two taglines below & answer the following questions:

Option 1) Here for the Ups, Downs & Everything in Between
Option 2) Here for the Ups, Downs & In Betweens

1) When you read these taglines, what is your gut reaction? What do they bring to mind and how do they make you feel? Specifically, how do the taglines make you feel about the brand's:

  • Quality
  • Relatability
  • Trustworthiness 

2) What kind of brand would you expect to have this tagline? 

  • Do you feel these taglines fit a baby product brand? Why, or why not?
  • If these taglines were used for baby products, how would that change your perception of the brand?

3) Which of these taglines do you prefer? Why, or why not?

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 10%
will share $500
Next 15%
will share $200
Next 25%
will share $100
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
$27.80 R University of Auckland
$27.80 J Georgia Southern University
$27.80 E University of Alberta
$27.80 J University of California, Los Angeles
$27.80 S College of the Holy Cross
$27.80 D
$27.80 Square pic 60 6810395044899030022 avatar University of Ghana
$27.80 Square pic 60 sunny sombrero Colorado State University
$27.80 J University of Central Florida
$27.80 L Drexel University
$27.80 Square pic 60 38197 McGill University
$27.80 M
$27.80 T University of Vermont
$27.80 Square pic 60 picture  formal University at Albany, SUNY
$27.80 Square pic 60 10 31 14 pro Walden University
$27.80 F University of Miami
$27.80 J
$27.80 J KTU
$7.40 Square pic 60 black fox cute California State University, Fullerton
$7.40 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$7.40 N New York University
$7.40 Square pic 60 dre markowski University of Oregon
$7.40 Square pic 60 me 2 Nottingham
$7.40 Square pic 60 img 20180331 103848246 top original
$7.40 M
$7.40 J University of Central Florida
$7.40 Square pic 60 joseph profile picture Massey University
$7.40 M Penn State
$7.40 Square pic 60 bitcoin
$7.40 A American Military University
$7.40 S University of King's College
$7.40 Square pic 60 13 University of California at Davis
$7.40 K