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How can banks use sports sponsorships to attract new customers?
Challenge Type: ideation
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top 25%
spots taken
2 months ago

Many banks are known for their sponsorship of major professional sports. In fact, these sponsorships can oftentimes be large enough to justify naming the team's stadium after the bank sponsor. We are interested in new ways bank sponsors can entice new customers to open accounts by leveraging their sponsorships with professional sports teams. These ideas or incentives can tie directly to the sports teams, or could focus on incentives or benefits that are indirectly related to the sports team (ex. discounts on sports gear, better tickets for concerts happening at the stadium, etc.)

  1. How can a bank sponsor of a professional sports team incentivize consumers to open accounts with them?

    • What are the specific incentives you would offer?
    • How does the incentives leverage the existing sponsorship with the sports team?
  2. Who would be the target consumer for your incentive ideas?

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 5%
will share $1,000
Next 7.5%
will share $400
Next 12.5%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$111.20 Uchegwuoagwu Omereji Rivers State University Of Science And Technology.
$111.20 ERIKA FERNANDES Mumbai
$111.20 Reena Reetha Job
$111.20 Matthew Gaiser Queen's University
$111.20 Shweta Tomar Unversity of Florida
$111.20 Karen Miller West Virginia University
$111.20 Lara Kilchenmann Kent State University
$111.20 Lisa Buccafus University of Colorado
$111.20 Syed Adnan Ahmed
$33.40 Chuck Rodiguez
$33.40 riaz uddin
$33.40 Okpamen Obasogie Landmark University
$33.40 Beatrice Ndero JKUAT
$33.40 Shanny K McGill University
$33.40 Sarah Nawab University of Texas at Dallas
$33.40 Lewis Kim University of California, Berkeley
$33.40 Mr. Avneet -
$33.40 kiptoo rono Kenyatta university
$33.40 ALMIRA COLLADO Trinity College
$33.40 Harikesh Sharma
$33.40 Tasha Smith University of Kentucky
$10.00 Kartik Chhimpa Indian Institute of Technology - Roorkee
$10.00 Shivani Tomar H N B garhwal
$10.00 Kauser Rehman Islamia University Peshawar
$10.00 Marina Radovanovic Queen's University
$10.00 Gillian Werner University of Central Florida
$10.00 Tejasvi Parupudi Purdue University
$10.00 Avijit Majumder Manipal University
$10.00 SHEIKH ATAZAZUDDIN Air university islambad
$10.00 m .
$10.00 Deepak N
$10.00 Shoaib jutt
$10.00 Sabiha Hamed Osmaina University
$10.00 Ikenna Ogbonna Federal University of Technology, Owerri
$10.00 Buyondo Boaz
$10.00 Jayveer Singh