Help us introduce our all-natural Beyond dog and cat foods to Millennials
$1,000
top 10
92
submissions
DONE
16 months ago
Small pic purina beyond

Beyond offers a line of natural pet food and treats made from recognizable ingredients, sourced from trusted suppliers and crafted to deliver everything your pet needs and nothing they don’t. Millennial pet owners value brands that they feel are transparent, modern and offer solutions for their pets that they value in their own food choices. We would like to increase Millennial pet owners’ interest in Beyond products and we feel word of mouth is one of the best ways to do that.

Deliverables

Help us build an advocacy program that influences Millennial pet owners to try Beyond pet food.

  1. What are Beyond’s barriers to use for Millennials, specifically with regard to the consumer’s lifestyle or attitude?
  2. Pretend you are a Millennial pet owner who has purchased Beyond and loved it. How would you convince other pet owner friends to try it?
  3. Please state your age. Also, do you own pets? If so, what kinds?
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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