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Boost sales of 3D televisions
$1,000
20
20
87 Million television units will be sold this year. Of that large number, a meager 11% will have 3D capabilities. Television manufacturers are concerned at the incredibly slow adoption rates among potential customers of 3D technology. This is especially disconcerting since 70% of TV shoppers will purchase a 3D TV after seeing a demo, but only 2% are exposed to the technology through demonstrations.
Deliverables
Provide 2 ways that TV manufacturers can increase the amount of potential customers that have an experience with 3D TVs (either in a store or home). For each solution, be sure to list the following:
- Venue
- Target audience
- Plan to implement
Criteria: The solutions that are either the most creative or the most feasible will be rewarded
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
Reward Tiers
5 Winners
will receive $200 each
Leaderboard
$200.00 | Oleksiy Busaryev The Ohio State University | ||
$200.00 | Jayodita Sanghvi Stanford University | ||
$200.00 | Oliver Staehelin Stanford University | ||
$200.00 | Sam Borrus Harvard University | ||
$200.00 | Brian Campbell University of California at Berkeley |
Submission questions