87 Million television units will be sold this year. Of that large number, a meager 11% will have 3D capabilities. Television manufacturers are concerned at the incredibly slow adoption rates among potential customers of 3D technology. This is especially disconcerting since 70% of TV shoppers will purchase a 3D TV after seeing a demo, but only 2% are exposed to the technology through demonstrations.
Provide 2 ways that TV manufacturers can increase the amount of potential customers that have an experience with 3D TVs (either in a store or home). For each solution, be sure to list the following:
- Target audience
- Plan to implement
Criteria: The solutions that are either the most creative or the most feasible will be rewarded