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QUICK SOLVE: US problem solvers: What's the perfect name for our new food brand?
business marketing food branding consumer insights naming
top 80
45 months ago
Small pic dippic

Only solvers in the United States are eligible for rewards on this challenge.

Our company, a major food producer, will soon introduce a line of products to be sold in grocery stores around America. Our goal for this line is to celebrate great regional food flavors, like Wisconsin Beer Cheese, Buffalo chicken sandwiches, and General Tso's dumplings.

We want your ideas for an overarching brand name that would sound like full of flavor products that you would want to serve to friends and family.


Tell us your perfect brand name for a regional-inspired food line, then use the main submission window to answer the following questions:

  1. Why is the name you suggested great for our new line of products? What about it embodies the essence of the product line?
  2. Why would it make you buy the product?

AVOID: Your brand name should not include the type of product itself in the name. A brand name is the umbrella name (think "Chevrolet"), while a product name refers to a specific item (think "Corvette"). We want brand names, not product names.

    Submissions will be graded on the following criteria:
  • Rating
You can submit up to 5 times for this challenge.
Reward Tiers
80 Winners
will receive $10 each
$10.00 Square pic 60 njphotoshootjanelle Liberty University
$10.00 Square pic 60 davos Oregon State University
$10.00 M Florida Atlantic University
$10.00 Picture?width=160 Kaplan University
$10.00 S University of MD
$10.00 Square pic 60 batten senior shoot 46 West Chester University
$10.00 Picture?width=160 UCF
$10.00 T Carnegie Mellon University
$10.00 V
$10.00 S Union University
$10.00 E Ryerson University
$10.00 J Penn Foster
$10.00 Square pic 60 20140417 181509 4 Baldy View Occupational Programs
$10.00 Picture?width=160 University of Central Florida
$10.00 V University of Central Florida
$10.00 B University of Central Florida
$10.00 Picture?width=160 University of Central Florida
$10.00 Picture?width=160 California State University Northridge
$10.00 Picture?width=160 North Carolina State University
$10.00 S Drexel University
$10.00 P Oral Roberts University
$10.00 Square pic 60 picture 30 Houston Community College System
$10.00 A Washington University in St. Louis
$10.00 S Union University
$10.00 Square pic 60 dsc 0123 Northwest Missouri State University
$10.00 Picture?width=160 Michigan State University
$10.00 Picture?width=160 Valencia College
$10.00 Square pic 60 ahahahaha Yorkville University
$10.00 Picture?width=160 Medaille College
$10.00 S Penn Foster
$10.00 T University of Central Florida
$10.00 Picture?width=160 UCF
$10.00 J University of Central Florida