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QUICK SOLVE: US problem solvers: What's the perfect name for our new food brand?
business marketing food branding consumer insights naming
$800
top 80
214
submissions
DONE
36 months ago
Small pic dippic

Only solvers in the United States are eligible for rewards on this challenge.

Our company, a major food producer, will soon introduce a line of products to be sold in grocery stores around America. Our goal for this line is to celebrate great regional food flavors, like Wisconsin Beer Cheese, Buffalo chicken sandwiches, and General Tso's dumplings.

We want your ideas for an overarching brand name that would sound like full of flavor products that you would want to serve to friends and family.

Deliverables

Tell us your perfect brand name for a regional-inspired food line, then use the main submission window to answer the following questions:

  1. Why is the name you suggested great for our new line of products? What about it embodies the essence of the product line?
  2. Why would it make you buy the product?

AVOID: Your brand name should not include the type of product itself in the name. A brand name is the umbrella name (think "Chevrolet"), while a product name refers to a specific item (think "Corvette"). We want brand names, not product names.

    Submissions will be graded on the following criteria:
  • Rating
You can submit up to 5 times for this challenge.
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80 Winners
will receive $10 each
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