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Next Challenge: How can we use our digital presence to attract Millennial & Gen Z candidates?
As a consumer, how do you stay informed? What matters most?
business social media marketing social media brand development social media communications branding corporate branding branding & identity consumer insights decision making
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$500
top 50%
129
submissions
DONE
22 months ago
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As a consumer, you have the power to decide when, where, and how you spend your money. Now, more than ever, consumers expect more from the brands they interact with and the cooperations behind those brands.


We want to hear from you. We want to learn from you. Help us understand what you expect from the brands you interact with. Help us understand the role corporations, products, and brands play in your daily lives. 

Deliverables

Specifically, answer the following questions:

  1. Do you research brands before you make purchases?
    1. If yes, do you research all your brands extensively? Most of your brands? A few of your brands?
    2. If no, what is it that motivates you to purchase one brand over the other? What drives your loyalty to a specific brand, label, or product?
  2. If you do research brands before purchases are made, what sources do you turn to in order to educate yourself on the corporation/brand/label/product? 
    1. Please be sure to list every resource you use (e.g., social media, visiting company websites, news articles, google searches, etc.).
  3. What is most important to you when choosing a brand? What information, if any, about a corporation or brand do you seek out before making purchases?
    1. For example, do you research the corporation's policy on diversity? Do you research the CEO or Executive Board members? Do you prioritize the environment and how the corporation addresses climate change?
  4. Lastly, if not addressed in the above deliverables, please share any additional information that goes into your purchase decisions as a consumer.
    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 10%
will share $313
Next 15%
will share $125
Next 25%
will share $63
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
$24.00 J University of California, Los Angeles
$24.00 Y
$24.00 Square pic 60 img 2512 Johns Hopkins University
$24.00 B Ursinus College
$24.00 Picture?width=160 City University of New York
$24.00 Square pic 60 img 0377 2020 03 03 14 50 08 utc Honolulu community college
$24.00 Square pic 60 matthew gaiser calgary bow headshot 1 Queen's University
$24.00 Square pic 60 logo attempt University of Toronto
$24.00 A Midlands state university
$24.00 J KTU
$24.00 Square pic 60 38197 McGill University
$24.00 Square pic 60 121784963 3544983482220350 3456845387637098458 n Ferris State University
$24.00 J University of Virginia
$6.30 G Northwestern University
$6.30 C University of California, Los Angeles
$6.30 M University of Virginia
$6.30 A University of Delaware
$6.30 Z Minnesota State University Moorhead
$6.30 A Georgia Institute of Technology
$6.30 S University of Calgary
$6.30 S
$6.30 N
$6.30 Square pic 60 20180930 142512 4
$6.30 J University of Central Florida
$6.30 Picture?width=160 Humboldt Universitat
$6.30 Square pic 60 20190421 190418 NAIT
$6.30 Square pic 60 aa52d69f 1c0e 4e46 b472 252a874a45ca McMaster University
$6.30 E University of Waterloo
$6.30 Square pic 60 45774 10152580103270089 50431581 n University of Waterloo
$6.30 B North Carolina State University
$6.30 J Lone Star College
$6.30