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Which brands do college students find most influential?
business marketing strategy branding branding & identity
$1,600
top 50%
140
submissions
DONE
67 months ago
Small pic brands

College students are an incredibly important demographic for brands and companies to reach and understand. College is when many people develop brand loyalty, but gaining influence over 18-23 year old consumers is often difficult.

Some companies and brands seem more skilled at repeatedly tapping into student consumers than others. We want your help identifying which companies and brands are relevant and cutting edge on campus, with special attention paid to which ones develop loyalty and staying power, versus ones that are momentarily popular but lack staying power.

Deliverables

Think about which food and beverage brands and companies are influential and innovative in the eyes of college students. Answer these questions:

  1. Which brands and companies are the most influential and innovative among college students? Why these brands?
  2. What specifically do these brands and companies do that resonates so well with college students?

    A. On campus activity?

    B. In their general marketing?

  3. What makes brands stay relevant, versus ones that are hot for a moment before fading away? What do the ones with staying power do differently?
  4. If you were in charge of marketing and brand loyalty programs on your campus for one of the brands mentioned, how would you further strengthen the brand's position among YOUR student peers to grow loyalty?

NOTE: We are most interested in food and beverage brands, not consumer products or clothing.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
$71.40 Square pic 60 10689725 10205810802126077 6597957429432429737 n 2 Saint Louis University
$71.40 Square pic 60 msa De La Salle University
$71.40 Square pic 60 9zuv1xru bigger njcu
$71.40 Square pic 60 1637 University of Southern California
$71.40 T University of Nevada, Reno
$71.40 Square pic 60 img 0548 University of Denver
$71.40 Square pic 60 img 9775 York University
$71.40 Square pic 60 n664215489 2128173 8481 Harvard University
$71.40 Square pic 60 22904717 1711014992243930 3699691187281171640 o Drexel University
$71.40 Square pic 60 img 7778 University of Oregon
$71.40 Square pic 60 quynh dao Tufts University
$71.40 Square pic 60 mohamedhafez pic Rice University
$71.40 Square pic 60 10341511 869957326353724 1047128435534609770 n University of Michigan
$71.40 H New School University
$19.00 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$19.00 Square pic 60 img 3947 University of Kentucky
$19.00 J University of Central Florida
$19.00 Square pic 60 image Sarah Lawrence College
$19.00 Picture?width=160 University of Perpetual Help Rizal
$19.00 Square pic 60 bird average bird lifespans thinkstock 155253666 McMaster University
$19.00 T University of Cincinnati
$19.00 W
$19.00 M University of Illinois at Chicago
$19.00 Picture?width=160 Miami University
$19.00 Square pic 60 11295924 10202862168675557 3637364785557442133 n Washington University in St. Louis
$19.00 M Western Connecticut State University
$19.00 Square pic 60 untitled Assumption University
$19.00 M University of California at San Diego
$19.00 Square pic 60 img 2211 University of Minnesota
$19.00 Square pic 60 img 2055 University of West Florida