Which brands do college students find most influential?
business marketing strategy branding branding & identity
$1,600
top 50%
140
submissions
DONE
14 months ago
Small pic brands

College students are an incredibly important demographic for brands and companies to reach and understand. College is when many people develop brand loyalty, but gaining influence over 18-23 year old consumers is often difficult.

Some companies and brands seem more skilled at repeatedly tapping into student consumers than others. We want your help identifying which companies and brands are relevant and cutting edge on campus, with special attention paid to which ones develop loyalty and staying power, versus ones that are momentarily popular but lack staying power.

Deliverables

Think about which food and beverage brands and companies are influential and innovative in the eyes of college students. Answer these questions:

  1. Which brands and companies are the most influential and innovative among college students? Why these brands?
  2. What specifically do these brands and companies do that resonates so well with college students?

    A. On campus activity?

    B. In their general marketing?

  3. What makes brands stay relevant, versus ones that are hot for a moment before fading away? What do the ones with staying power do differently?
  4. If you were in charge of marketing and brand loyalty programs on your campus for one of the brands mentioned, how would you further strengthen the brand's position among YOUR student peers to grow loyalty?

NOTE: We are most interested in food and beverage brands, not consumer products or clothing.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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