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Next Challenge: Calling All Ranch and Condiment Lovers!
How would you use dairy to make breakfast at home nourishing & delightful?
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33 months ago
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Billions of people all over the world consume dairy products in one form or another, whether as milk, cheese, butter, or yogurt. We know that dairy is important for its high levels of nutrients, proteins, and good fats. 

We want you to forget what you know about dairy today. Imagine dairy can be room temperature, crunchy, chewy, flaky, portable, foamy, fizzy, fibrous, light and airy, jelly, grainy, meat-liked in texture, or any other format or flavor imaginable. 

Imagine having a nourishing breakfast for you and your family that provides everyone the energy they need for the day, with help to build and maintain muscle strength and optimize physical performance. Your goal is to meet those needs with a dairy-based product that is easy to prepare, packed with vitamins, and easy to store, but still accepted and enjoyed by everyone in the family.


Tell us your idea for the perfect way to leverage dairy for a nutritious and delightful  breakfast at home. Top ideas will