Next Challenge: Can you help us create the snack of the future?
How would you use dairy to make breakfast at home nourishing & delightful?
food science product development nutrition packaging dairy
$1,600
top 50%
177
submissions
DONE
5 months ago
Small pic adorable affection child 1128317

Billions of people all over the world consume dairy products in one form or another, whether as milk, cheese, butter, or yogurt. We know that dairy is important for its high levels of nutrients, proteins, and good fats. 

We want you to forget what you know about dairy today. Imagine dairy can be room temperature, crunchy, chewy, flaky, portable, foamy, fizzy, fibrous, light and airy, jelly, grainy, meat-liked in texture, or any other format or flavor imaginable. 

Imagine having a nourishing breakfast for you and your family that provides everyone the energy they need for the day, with help to build and maintain muscle strength and optimize physical performance. Your goal is to meet those needs with a dairy-based product that is easy to prepare, packed with vitamins, and easy to store, but still accepted and enjoyed by everyone in the family.

Deliverables

Tell us your idea for the perfect way to leverage dairy for a nutritious and delightful  breakfast at home. Top ideas will be nourishing, meet the needs stated above, and could be shared amongst the family. To complete this challenge, answer the following questions in detail:

  1. Describe your product. Explain the ingredients, how it incorporates dairy, and the flavors, textures, consistency, and color. Is your product incorporated into something else, or is it consumed on its own?
  2. How is your product packaged? How does someone eat or drink it? Where, when, and with who does someone eat or drink it? How is it shared with other family members?
  3. How does your product make breakfast at home easier, better, or more enjoyable? How does it help with energy, physical performance, and muscle maintenance?
  4. Why would consumers choose this product over other breakfast on-the-go offerings?

Additionally, feel free to explain any details or answers to the short answer and survey question below your main submission!

NOTE: Currently, breakfast at home is dominated by breakfast cereal, drinkable yogurt, and bakery foods. Your ideal should expand on these items or improve and innovative beyond them. Your item doesn't have to be 100% dairy, but it must have dairy as a major component.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
You can submit up to 3 times for this challenge.
Leaderboard
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$83.30 Square pic 60 11728901 451230645064968 8453773278461829968 o University of Sydney
$83.30 Picture?width=160 University of Illinois at Urbana-Champaign
$83.30 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$83.30 Square pic 60 jmvi2016 Universidad Santo tomas
$83.30 G
$83.30 R Queen's University
$83.30 Square pic 60 loris camera 260 Berklee College of Music
$83.30 Square pic 60 11295924 10202862168675557 3637364785557442133 n Washington University in St. Louis
$83.30 Picture?width=160 Florida State University
$83.30 Square pic 60 img072 2 Harvard University
$83.30 Square pic 60 mindsumo dp University of Florida
$83.30 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$23.50 G University of Nottingham Malaysia
$23.50 Square pic 60 dsc02271 Indian Institute of Technology - Kharagpur
$23.50 L Université de Technologie de Compiègne
$23.50 Square pic 60 profile 3 Pennsylvania State University
$23.50 Square pic 60 brock Brock University
$23.50 A University of Miami
$23.50 Square pic 60 dre markowski University of Oregon
$23.50 Picture?width=160 Egerton university.
$23.50 Square pic 60 snapchat 1756470828 Ferris State University
$23.50 Square pic 60 feature dronsfield thumbnail tcm18 85321 jpg vjawsa clipart ....
$23.50 F Not chosen yet
$23.50 I Russian State Vocational Pedagogical University
$23.50 I Russian State Vocational Pedagogical University
$23.50 Square pic 60 img 20160330 112148 Kumasi Technical University ,Ghana
$23.50 Square pic 60 a6cab3fa df6c 4e47 b843 27f67e7c5e47 Howard University
$23.50 Square pic 60 ahahahaha Yorkville University
$23.50 D University of Miami
$7.10 Square pic 60 snapshot 20120618 Universidad Distrital Francisco José de Caldas
$7.10 Square pic 60 feature dronsfield thumbnail tcm18 85321 jpg vjawsa clipart ....
$7.10 Square pic 60 img 0121 University of Minnesota
$7.10 Square pic 60 snapchat 1756470828 Ferris State University
$7.10 K University of Texas at Dallas
$7.10 A G.M UNIVERSITY
$7.10 Square pic 60 download University of Florence
$7.10 Square pic 60 photo edit2 Havard University
$7.10 L University of Southern California
$7.10 Square pic 60 loris camera 260 Berklee College of Music
$7.10 Square pic 60 loris camera 260 Berklee College of Music
$7.10 L Portland Community College
$7.10 Square pic 60 fb img 1540186468690 Penn Foster
$7.10 Square pic 60 20180307 1951016285293  1 Northampton Community College
$7.10 Square pic 60 mindsumo dp University of Florida
$7.10 Square pic 60 screen shot 2017 06 20 at 5.45.05 pm H N B garhwal
$7.10 Square pic 60 ka sir slippy Georgia Institute of Technology
$7.10 G Yorkville University
$7.10 Square pic 60 11061729 10153291816037422 8610228348602706849 o University of Florida
$7.10 Picture?width=160 Massachusetts Institute of Technology
$7.10 S National Institute of Technology Surat
$7.10 Square pic 60 feature dronsfield thumbnail tcm18 85321 jpg vjawsa clipart ....
$7.10 K University of Connecticut
$7.10 Square pic 60 29027236 873167052885833 5230425858156583031 n 1.46.48 pm George Mason University
$7.10 Square pic 60 10 31 14 pro Walden University
$7.10 Picture?width=160 Italy
$7.10 G San Jose State University
$7.10 Picture?width=160 Thapar university, Patiala
Submission questions

Where do you live? Include city, state, and country.

(Required)

Do you have children?

(Required)

What is your age?

(Required)

How frequently do you consume dairy?

(Required)

If you stated that you do not consume dairy, we'd love to know why. Please explain here:

Which of the following types of dairy do you regularly (several times per month) consume?

Butter
Cheese (hard)
Cheese (soft)
Ice cream
Milk
Sour cream
Yogurt

Which of the following types of non-dairy milk substitutes do you regularly (several times per month) consume?

Almond milk
Cashew milk
Coconut milk
Flax milk
Oat milk
Pea milk
Peanut milk
Rice milk
Soy milk

Do you personally follow any of the eating styles / diets below?

Vegetarian
Flexitarian
Vegan
Paleo
Whole 30
Gluten-free
Keto
FODMAP

If given the choice between a nourishing food and an indulgent one, which do you usually choose?

(Required)
Drag and drop photos or image files into your solution 0 characters Average: 1678 characters
    Your solution must be at least 0 characters long
    Contact Us