Female-only Challenge: Which breast pump appeals most to you?
humanities & arts design creativity technology consumer insights surveys brand analysis
$800
top 50
107
submissions
DONE
4 months ago
Small pic ameda 2

We are a breast pump company offering mothers high quality pumps and advanced pump technology.  Today, we want to better understand consumer aesthetic preferences for breast pumps so we can continue to be the top choice for mothers. 

This challenge is designed for females, in particular those who have or currently breastfed and/or breast pumped in the past 24 months.  Please look at the images below as we want you to select the design that is most appealing to you.  As you'll see, the concepts move from sleek and high-tech to a softer, more classic approach.

Option A - High-tech concept 

Option B - Middle-of-the-road concept in between high-tech and cutesy

Option C - Cutesy, approachable concept


Deliverables

Please begin by answering the required survey questions below.

Next, please answer the following short-answer questions in the open submission space: 

  1. Why do you prefer the pump image that you chose?  (Option A, Option B or Option C)
  2. What should we name the breast pump you chose? Why? 
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Leaderboard
Top 50 share $800
$16.00 M Warren Wilson College
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$16.00 Picture?width=160 Penn Foster
$16.00 Square pic 60 20161017njitfencing 1935 New Jersey Institute of Technology
$16.00 A Yes
$16.00 K UNC Chapel Hill
$16.00 R University College London
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$16.00 N St George's University
$16.00 Picture?width=160 University of Michigan
$16.00 0e0e6bf7fab576a7fe0808715970b56b normal UNC Chapel Hill
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$16.00 M Penn Foster
$16.00 J University of Virginia
$16.00 Square pic 60 manistudioworks 338 1 JKUAT
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$16.00 E UNCC
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$16.00 E
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$16.00 L umd
$16.00 K North Carolina State University
$16.00 M N/A