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Female-only Challenge: Which breast pump appeals most to you?
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top 50
18 months ago
Small pic ameda 2

We are a breast pump company offering mothers high quality pumps and advanced pump technology.  Today, we want to better understand consumer aesthetic preferences for breast pumps so we can continue to be the top choice for mothers. 

This challenge is designed for females, in particular those who have or currently breastfed and/or breast pumped in the past 24 months.  Please look at the images below as we want you to select the design that is most appealing to you.  As you'll see, the concepts move from sleek and high-tech to a softer, more classic approach.

Option A - High-tech concept 

Option B - Middle-of-the-road concept in between high-tech and cutesy

Option C - Cutesy, approachable concept


Please begin by answering the required survey questions below.

Next, please answer the following short-answer questions in the open submission space: 

  1. Why do you prefer the pump image that you chose?  (Option A, Option B or Option C)
  2. What should we name the breast pump you chose? Why? 
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 50 share $800
$16.00 M Warren Wilson College
$16.00 Picture?width=160 Tufts University
$16.00 Picture?width=160 University of Nebraska - Lincoln
$16.00 Picture?width=160 Penn Foster
$16.00 Square pic 60 20161017njitfencing 1935 New Jersey Institute of Technology
$16.00 A Yes
$16.00 K UNC Chapel Hill
$16.00 R University College London
$16.00 Square pic 60 photo on 2012 08 26 at 23.01 Columbia University
$16.00 N St George's University
$16.00 Picture?width=160 University of Michigan
$16.00 0e0e6bf7fab576a7fe0808715970b56b normal UNC Chapel Hill
$16.00 Picture?width=160 Penn Foster
$16.00 M Penn Foster
$16.00 J University of Virginia
$16.00 Square pic 60 manistudioworks 338 1 JKUAT
$16.00 S Indiana University South Bend
$16.00 Picture?width=160 University of Maryland University College
$16.00 D Bryant University
$16.00 M University of Kentucky
$16.00 M Rajasthan University
$16.00 Picture?width=160 Webster University
$16.00 Square pic 60 img 8396 University of Central Florida
$16.00 K Texas woman's university
$16.00 Picture?width=160 Middlesex University
$16.00 H The Ohio State University
$16.00 Square pic 60 photo fm Duke University
$16.00 5m7frdwk normal UNC
$16.00 Picture?width=160 Utah State University
$16.00 E UNCC
$16.00 K University of Texas at Dallas
$16.00 Picture?width=160 Penn foster
$16.00 H University of Central Florida
$16.00 C Villanova University
$16.00 J University of Arizona
$16.00 Picture?width=160 University of cincinnati
$16.00 E
$16.00 P
$16.00 Square pic 60 img 1847 Montclair State University
$16.00 Picture?width=160 Grand Valley State University
$16.00 M East Carolina University
$16.00 Picture?width=160 Columbia University
$16.00 Square pic 60 17634532 274979156286681 5324467297012794676 n University of Windsor
$16.00 L University of North Carolina at Chapel Hill
$16.00 R Pune University
$16.00 Picture?width=160 Washtenaw Community College
$16.00 J University of North Carolina at Chapel Hill
$16.00 L umd
$16.00 K North Carolina State University
$16.00 M N/A
Submission questions

Are you a female? 


What is your age? 


Which category best describes you?

Currently using a breast pump (occasionally or frequently)
Have used a breast pump in the past (occasionally or frequently)
Neither of the above

Which brands of breast pump have you used? Select all that apply.


Which brand of breast pump was your was your primary pump?


What influenced your breast pump purchase?

Print advertising
Online advertising or reviews
Online support groups / mom groups
Word of mouth/ friends & family recommendation
Health Care professional (OBGYN/ Pediatrician/ Lactation Consultants)
Insurance Recommendation

Which breast pump option (see top section of challenge) do you prefer?

Option A
Option B
Option C
Drag and drop photos or image files into your solution 0 characters Average: 1686 characters
    Your solution must be at least 0 characters long
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