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Female-only Challenge: Which breast pump appeals most to you?
Challenge Type: humanities & arts
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$800
top 50
107
submissions
DONE
70 months ago

We are a breast pump company offering mothers high quality pumps and advanced pump technology.  Today, we want to better understand consumer aesthetic preferences for breast pumps so we can continue to be the top choice for mothers. 

This challenge is designed for females, in particular those who have or currently breastfed and/or breast pumped in the past 24 months.  Please look at the images below as we want you to select the design that is most appealing to you.  As you'll see, the concepts move from sleek and high-tech to a softer, more classic approach.

Option A - High-tech concept 

Option B - Middle-of-the-road concept in between high-tech and cutesy

Option C - Cutesy, approachable concept


Deliverables

Please begin by answering the required survey questions below.

Next, please answer the following short-answer questions in the open submission space: 

  1. Why do you prefer the pump image that you chose?  (Option A, Option B or Option C)
  2. What should we name the breast pump you chose? Why? 
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
50 Winners
will receive $16 each
Leaderboard
$16.00 Molly Murphy Warren Wilson College
$16.00 Mallory Dupont Tufts University
$16.00 Amanda Fritsch University of Nebraska - Lincoln
$16.00 Heather Decker Penn Foster
$16.00 Jule Shigihara New Jersey Institute of Technology
$16.00 Alex Gry Yes
$16.00 Kelsey di Girolamo UNC Chapel Hill
$16.00 Rowena P University College London
$16.00 Ana Clark Columbia University
$16.00 Nadya Brodie-Stedman St George's University
$16.00 Marian Adamson University of Michigan
$16.00 Lauren Bradley UNC Chapel Hill
$16.00 Melanie Nolan Penn Foster
$16.00 Macy McDonald Penn Foster
$16.00 Jennifer Kent University of Virginia
$16.00 Nancy Nzisa JKUAT
$16.00 Samantha Troup Indiana University South Bend
$16.00 Rebecca Casali University of Maryland University College
$16.00 Danica Daly Bryant University
$16.00 Mackenzie Howe University of Kentucky
$16.00 Manisha Daruka Rajasthan University
$16.00 Sarah Smelser Webster University
$16.00 Amy Fernandez University of Central Florida
$16.00 Katie Deering Texas woman's university
$16.00 Jessica Somers Middlesex University
$16.00 hacer akpolat The Ohio State University
$16.00 Stephanie Santistevan Duke University
$16.00 Anna Bauer UNC
$16.00 Amy Schmutz Utah State University
$16.00 Emil Roundy UNCC
$16.00 Krishna Kadiyala University of Texas at Dallas
$16.00 Tienne White Penn foster
$16.00 Haley Grooms University of Central Florida
$16.00 Caitlin Kobialka Villanova University
$16.00 Jyll Hardy University of Arizona
$16.00 Ayumi Mutoh University of cincinnati
$16.00 emilypaget
$16.00 Priyadarshani Singh
$16.00 Sam Alex Montclair State University
$16.00 Signe Lasses Grand Valley State University
$16.00 Melinda El hicheri East Carolina University
$16.00 Ariella Carver Columbia University
$16.00 Fatima Ghiasi University of Windsor
$16.00 L C University of North Carolina at Chapel Hill
$16.00 Randhir Singh Pune University
$16.00 Heather Tasker Washtenaw Community College
$16.00 Jane Paksoy University of North Carolina at Chapel Hill
$16.00 liz currey umd
$16.00 Kristina Vegh North Carolina State University
$16.00 Mia Zhu
Submission questions


Are you a female? 

(Required)

What is your age? 

(Required)
18-22
23-26
27-30
31-35
35+

Which category best describes you?

(Required)
Currently using a breast pump (occasionally or frequently)
Have used a breast pump in the past (occasionally or frequently)
Neither of the above

Which brands of breast pump have you used? Select all that apply.

Ameda
Medela
Spectra
Hygeia
Freemie
Lansinoh
Other

Which brand of breast pump was your was your primary pump?

Ameda
Medela
Spectra
Hygeia
Freemie
Lansinoh
Other

What influenced your breast pump purchase?

Print advertising
Online advertising or reviews
Online support groups / mom groups
Word of mouth/ friends & family recommendation
Health Care professional (OBGYN/ Pediatrician/ Lactation Consultants)
Insurance Recommendation

Which breast pump option (see top section of challenge) do you prefer?

(Required)
Option A
Option B
Option C
0 characters Average: 1677 characters
Your solution must be at least 200 characters long
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