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Next Challenge: Campus Analytics Challenge 2020
Female-only Challenge: Which breast pump appeals most to you?
humanities & arts design creativity technology consumer insights surveys brand analysis
$800
top 50
107
submissions
DONE
26 months ago
Small pic ameda 2

We are a breast pump company offering mothers high quality pumps and advanced pump technology.  Today, we want to better understand consumer aesthetic preferences for breast pumps so we can continue to be the top choice for mothers. 

This challenge is designed for females, in particular those who have or currently breastfed and/or breast pumped in the past 24 months.  Please look at the images below as we want you to select the design that is most appealing to you.  As you'll see, the concepts move from sleek and high-tech to a softer, more classic approach.

Option A - High-tech concept 

Option B - Middle-of-the-road concept in between high-tech and cutesy

Option C - Cutesy, approachable concept