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Propose a new organic offering inspired by Asian or Hispanic foods
business creativity food innovation idea generation consumer insights
top 25%
54 days ago
Small pic international cuisine

At most grocery stores, you can find food offerings from different parts of the world. Whether in the international aisle or other parts of the store, these products offer consumers delicious options that can transport them a world away in one bite. However, there is a lack of international food options for shoppers who specifically want to purchase organic food. For this challenge, we would like to hear your ideas for organic food offerings that could be sold in the international aisle or other areas of the grocery store.

Your idea should focus on either Asian cuisine OR Hispanic cuisine. Also, we are open to all sorts of food offerings (ex. prepared items, frozen food, produce, meat, sauces, condiments, etc.) Feel free to let your creativity go wild!


Please complete the following:

1) Propose an idea for an organic Asian or Hispanic food offering that could be sold in grocery stores.

  • Describe the food offering (ingredients, how is it eaten, etc)
  • How would the offering be sold? (ex. fresh, frozen, prepared, etc)

2) Why do you think your idea would be popular with shoppers?

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 5%
will share $1,000
Next 7.5%
will share $400
Next 12.5%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$142.90 Square pic 60 matthew gaiser calgary bow headshot  1 Matthew Gaiser Queen's University
$142.90 J Jacqueline Duong University of California, Los Angeles
$142.90 Square pic 60 pixibay Allan Christopher Puri Far Eastern University
$142.90 Square pic 60 img 0827 Taponitya Samantaray University of Hyderabad
$142.90 Picture?width=160 Sara Bernat Humboldt Universitat
$142.90 C Christian Kramp Bielefeld University
$142.90 M Megan Norrell Syracuse University
$40.00 Picture?width=160 Tyler Hansen University of Illinois at Urbana-Champaign
$40.00 Square pic 60 yam Norman Yam National University of Singapore
$40.00 Square pic 60 eu 2 Deise Ribeiro Universidade Estácio de Sá
$40.00 Square pic 60 hc profile pic Hayward Chan University of Toronto
$40.00 M m .
$40.00 P Phillip Staninski University
$40.00 Square pic 60 redic Jeff Hamm Missouri State University
$40.00 Square pic 60 purvesh agrawal Purvesh Agrawal Indian Institute of Management - Indore
$40.00 O Oscar Klempay
$40.00 Square pic 60 img072 2 Francis Daniel Santia Harvard University
$12.50 Square pic 60 square small Karl R Georgia Institute of Technology
$12.50 E Ersalina Tang Surabaya University
$12.50 A Amy Beamer
$12.50 Square pic 60 pexels pixabay 247899 Lewis Kim University of California, Berkeley
$12.50 L Liliannn Yánez
$12.50 N n r
$12.50 Square pic 60 img 0377  2020 03 03 14 50 08 utc Olivia Wendell Honolulu community college
$12.50 T TM S
$12.50 J Jamie Shields
$12.50 H Heather Bartlett
$12.50 M My Le California State Polytechnic University, Pomona
$12.50 Square pic 60 272930530 694327988230096 6777171419603009773 n Shanny K McGill University
$12.50 Square pic 60 njphotoshootjanelle Dr. Janelle Christine Simmons Liberty University
$12.50 Square pic 60 me 2 Kate Rushton Nottingham
$12.50 Picture?width=160 Sumit Goski University of Pune
$12.50 A Ami LO
Submission questions

Which cuisine did you choose for your product idea?