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Propose a new organic offering inspired by Asian or Hispanic foods
business creativity food innovation idea generation consumer insights
$1,600
top 25%
132
submissions
DONE
54 days ago
Small pic international cuisine

At most grocery stores, you can find food offerings from different parts of the world. Whether in the international aisle or other parts of the store, these products offer consumers delicious options that can transport them a world away in one bite. However, there is a lack of international food options for shoppers who specifically want to purchase organic food. For this challenge, we would like to hear your ideas for organic food offerings that could be sold in the international aisle or other areas of the grocery store.

Your idea should focus on either Asian cuisine OR Hispanic cuisine. Also, we are open to all sorts of food offerings (ex. prepared items, frozen food, produce, meat, sauces, condiments, etc.) Feel free to let your creativity go wild!

Deliverables

Please complete the following:

1) Propose an idea for an organic Asian or Hispanic food offering that could be sold in grocery stores.

  • Describe the food offering (ingredients, how is it eaten, etc)
  • How would the offering be sold? (ex. fresh, frozen, prepared, etc)

2) Why do you think your idea would be popular with shoppers?

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 5%
will share $1,000
Next 7.5%
will share $400
Next 12.5%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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Submission questions

Which cuisine did you choose for your product idea?

(Required)