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Next Challenge: Future of Footwear - what’s next?
What is your idea for bringing more consumers to Cable TV & Video on Demand Services?
Challenge Type: insights
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$1,600
top 20%
10%
entries reviewed
DONE
4 days ago

What did you watch last night? Where did you watch it? What made you choose that service? Why did that service win your viewership? These are all questions at the forefront of our desire for better understanding todays landscape for TV and Film content.

We want to understand the consumer perspective of what this ever-evolving world of video means for Cable TV/ Video on Demand services and streaming services as well as hear your fresh ideas for bringing more consumers to Cable TV offerings!

As a leading provider of Cable TV/ Video on Demand services, we're fascinated by the dynamic interplay between traditional TV services and Streaming services. We recognize that each avenue offers distinct advantages and challenges, shaping the viewing experiences of modern consumers like you.

From the convenience of binge-watching your favorite shows anytime, anywhere, to the communal experience of tuning in to live TV, we understand the diverse ways in which you engage with entertainment content. Your insights are invaluable in helping us navigate the evolving preferences of Millennial and Gen Z audiences in order to tailor our offerings to better meet your expectations.

Deliverables

  1. What is your idea for bringing fresh excitement and increased viewership to Cable TV/ Video on Demand Services?

    • If this is an idea you have seen before with other products/services, what was the product or service and how did it increase consumer interest? 
    • If this is not an idea you have seen before, explain in detail how it will bring fresh excitement to Cable TV/Video on Demand Services.

  2. What kind of experiences, feelings, and/or emotions do you associate with Cable TV? TV Streaming Services?

    • What role did Cable TV or TV Streaming Services play in these experiences, How were you affected and Why did it make you feel such a way? Highlight your storytelling ability here with an in-depth explanation.

  3. If you were creating the perfect viewing device or designing a Cable TV / On Demand & Streaming experience for your friends, what would that look like to you? 

    • Consider what it would look like to combine the best of Cable TV/ On Demand & Streaming into one place, area, or device.
    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 4%
will share $1,000
Next 6%
will share $400
Next 10%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
Leaders will be displayed here once submissions are reviewed.
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