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QUICK-SOLVE: What do you think about Calvin Klein?
Challenge Type: business
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$500
top 5
133
submissions
DONE
72 months ago

Have you heard of or shopped Calvin Klein before? If so, we would like to hear from you about your perceptions and ideas for the brand.

Deliverables

Answer the following questions:

  1. What do you think of when you think of the brand Calvin Klein? For example, when you walk by a Calvin Klein store, see an ad, or see a product in store, what comes to mind?
  2. Have you shopped the brand? What made you want to purchase a Calvin Klein product or not purchase a Calvin Klein product?
  3. What would it take to make you want to buy a Calvin Klein product (e.g., specific style of product, location, collaboration with other brands, online experience)? Be specific and creative - we want your ideas!
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $100 each
Leaderboard
$100.00 Carly Stillman University of California at San Diego
$100.00 Haley Rasmussen University of Minnesota
$100.00 Selina Ye Swarthmore College
$100.00 Kiersten Wilde University of Michigan
$100.00 James Pavur Oxford University
Submission questions


How old are you?

(Required)

Have you purchased Calvin Klein in the past year?

(Required)
yes
no

If yes, what did you buy?

If yes, where did you buy it? (e.g., department store, online store, club store)

What is your favorite clothing brand?

(Required)

What is your full legal name? Include first name, middle name, and surname.

(Required)

Where do you currently reside? Include city, state, and country?

(Required)

Do you hold a Director or Officer position, or are you a Significant Shareholder, at any public or private company?



(Required)
yes
no

If you answered yes to the previous question, provide the full legal name for each such company and its country of domicile.

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Your solution must be at least 200 characters long
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