Next Challenge: Can you bring connectivity to smoking cessation mists?
QUICK-SOLVE: What do you think about Calvin Klein?
business consumer insights
$500
top 5
133
submissions
DONE
4 months ago
Small pic ck

Have you heard of or shopped Calvin Klein before? If so, we would like to hear from you about your perceptions and ideas for the brand.

Deliverables

Answer the following questions:

  1. What do you think of when you think of the brand Calvin Klein? For example, when you walk by a Calvin Klein store, see an ad, or see a product in store, what comes to mind?
  2. Have you shopped the brand? What made you want to purchase a Calvin Klein product or not purchase a Calvin Klein product?
  3. What would it take to make you want to buy a Calvin Klein product (e.g., specific style of product, location, collaboration with other brands, online experience)? Be specific and creative - we want your ideas!
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Leaderboard
Top 5 share $500
$100.00 Square pic 60 me University of California at San Diego
$100.00 Square pic 60 img 0121 University of Minnesota
$100.00 S Swarthmore College
$100.00 K University of Michigan
$100.00 J Oxford University