The increasing prevalence of new digital technologies is making it possible for brands and companies to engage with customers in ways that were unheard of in the past. Because so many people have “smart” devices, even something like a product's packaging can be used to foster interactions and engagement with potential customers. These interactions can occur while the consumer is shopping for the beverage, during the beverage’s purchase, and/or during its consumption.
One area of exploration is how interactive technologies could be used in wine, beer, or spirit packaging. These interactive packaging components can include the closures (screw caps, corks, or other items), the labels, and the containers (glass bottles, plastic bottles, bag-in-box, kegs, and other items). A number of active packaging examples already exist in the beverage industry, made by companies like Thin Film Electronics ASA, MetalCraft, and T+Ink.
What are some unique ways that interactive technologies might be used in alcohol beverage packaging for encouraging engagement between the consumer and beverage manufacturer? For your solution, answer the following questions in detail:
CRITERIA: These solutions can be geared towards current consumers or consumers of the future. For examples of potential ideas, see the attached images.
Top 5 share $750 | Next 5 share $250 |
$150.00 |
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Matthew Gaiser Queen's University | |
$150.00 |
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Miles White University of South Florida | |
$150.00 |
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Pavitra Siva University of Michigan | |
$150.00 |
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Mindy Nguyen University of Texas Health Science Center at San Antonio | |
$150.00 |
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Joshua Mark St. John's University | |
$50.00 |
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Brian Tsan University of California, Merced | |
$50.00 |
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Sophia Hodson University of Vermont | |
$50.00 |
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Sophia T McMaster University | |
$50.00 |
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Jared McLean University of Hawaii | |
$50.00 |
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Victoria Hancock Bentley University |