Can you come up with a pretzel snack that will rejuvenate someone at work?
$1,600
top 50%
63
submissions
DONE
6 months ago

In 1888, H.K. Anderson started in a Lancaster, Pennsylvania storefront bakery, hand-twisting German pretzels and baking them to a golden perfection. Since then, our company has grown to produce great snacks, like salty pretzel sticks, peanut butter nuggets, double baked butter balls, and honey wheat braids that everyone can love.

We want to create a new snack that fits in our line and will rejuvenate hardworking professionals during their long hours at a desk. Imagine a worker who ate lunch several hours ago and knows he or she will be there for a few more hours. Worn out from the office, they need a minute to rejuvenate. Instead of picking up an unhealthy snack that will induce a food coma or a sugar and caffeine crash, they want a snack that will combat mental fatigue and recharge to finish the rest of the day.

Hka
Deliverables

What's your idea for a craveable pretzel snack that will give working professionals delicious premium snacking during the workday without making them feel guilty? Specifically:

  1. Describe your snack in detail. What is it made of? How big is it? What are the flavors and textures someone will experience when they eat it?

  2. What should your snack be named?

  3. How will your snack and its name appeal to the target demographic of working professionals?

Leaderboard
This challenge has received 63 submissions
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$142.90 Square pic 11295924 10202862168675557 3637364785557442133 n Washington University in St. Louis
$142.90 S Lehigh University
$142.90 Square pic 10 31 14 pro Walden University
$142.90 H University of Wisconsin - Stout
$142.90 J widener
$142.90 Square pic 11130154 1004852249534220 2727675174053426496 n University of South Florida
$142.90 Square pic win 20160606 15 14 16 pro North Carolina State University
$44.40 L North Carolina State University
$44.40 A Florida State University
$44.40 Square pic 13417509 10204920383928013 5381781288974370839 n University of Central Florida
$44.40 Square pic e7ebd0aa28662081ee051b9c3c1f59f0 California Polytechnic State University
$44.40 D University of California at San Diego
$44.40 C Texas State University-San Marcos
$44.40 Square pic 10636591 10204486580338652 7352904898954286497 o Connecticut College
$44.40 T University of Maryland
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