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Can you come up with a pretzel snack that will rejuvenate someone at work?

In 1888, H.K. Anderson started in a Lancaster, Pennsylvania storefront bakery, hand-twisting German pretzels and baking them to a golden perfection. Since then, our company has grown to produce great snacks, like salty pretzel sticks, peanut butter nuggets, double baked butter balls, and honey wheat braids that everyone can love.

We want to create a new snack that fits in our line and will rejuvenate hardworking professionals during their long hours at a desk. Imagine a worker who ate lunch several hours ago and knows he or she will be there for a few more hours. Worn out from the office, they need a minute to rejuvenate. Instead of picking up an unhealthy snack that will induce a food coma or a sugar and caffeine crash, they want a snack that will combat mental fatigue and recharge to finish the rest of the day.

16K
top 50%
63
submissions
DONE
4 months ago
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Deliverables

What's your idea for a craveable pretzel snack that will give working professionals delicious premium snacking during the workday without making them feel guilty? Specifically:

  1. Describe your snack in detail. What is it made of? How big is it? What are the flavors and textures someone will experience when they eat it?

  2. What should your snack be named?

  3. How will your snack and its name appeal to the target demographic of working professionals?

Submit your solution
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This challenge has received 63 submissions
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1429 Square pic 11295924 10202862168675557 3637364785557442133 n Washington University in St. Louis
1429 S Lehigh University
1429 Square pic 10 31 14 pro Walden University
1429 H University of Wisconsin - Stout
1429 J widener
1429 Square pic 11130154 1004852249534220 2727675174053426496 n University of South Florida
1429 Square pic win 20160606 15 14 16 pro North Carolina State University
444 L North Carolina State University
444 A Florida State University
444 Square pic 13417509 10204920383928013 5381781288974370839 n University of Central Florida
444 Square pic e7ebd0aa28662081ee051b9c3c1f59f0 California Polytechnic State University
444 D University of California at San Diego
444 C Texas State University-San Marcos
444 Square pic 10636591 10204486580338652 7352904898954286497 o Connecticut College
444 T University of Maryland
444 Square pic screen shot 2016 08 08 at 10.23.37 University of Edinburgh
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125 E University of Illinois
125 P University of Michigan
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125 Square pic img 8308 Indiana University
125 M San Francisco State University
125 Square pic img 20160214 085237617 Columbus State Community College
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125 Square pic 13239063 1203647686322009 4816326251431382455 n Dtcc
125 Square pic img 1085 Hofstra University
125 S The Ohio State University
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125 Square pic img 0499 University of Minnesota
125 S Houston Community College System
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