H.K. Anderson
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Next Challenge: Help us create the next wave of essential self-care products (WRITTEN IDEA + VIDEO PITCH) |
In 1888, H.K. Anderson started in a Lancaster, Pennsylvania storefront bakery, hand-twisting German pretzels and baking them to a golden perfection. Since then, our company has grown to produce great snacks, like salty pretzel sticks, peanut butter nuggets, double baked butter balls, and honey wheat braids that everyone can love.
We want to create a new snack that fits in our line and will rejuvenate hardworking professionals during their long hours at a desk. Imagine a worker who ate lunch several hours ago and knows he or she will be there for a few more hours. Worn out from the office, they need a minute to rejuvenate. Instead of picking up an unhealthy snack that will induce a food coma or a sugar and caffeine crash, they want a snack that will combat mental fatigue and recharge to finish the rest of the day.
What's your idea for a craveable pretzel snack that will give working professionals delicious premium snacking during the workday without making them feel guilty? Specifically:
- Describe your snack in detail. What is it made of? How big is it? What are the flavors and textures someone will experience when they eat it?
- What should your snack be named?
- How will your snack and its name appeal to the target demographic of working professionals?
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will share $1,000
will share $400
will share $200
| $142.90 |
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Lauren Wachenfeld Washington University in St. Louis | |
| $142.90 |
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Shawn Wang Lehigh University | |
| $142.90 |
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Jennifer Miller Walden University | |
| $142.90 |
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hansonb0231 University of Wisconsin - Stout | |
| $142.90 |
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John Gormley widener | |
| $142.90 |
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Miles White University of South Florida | |
| $142.90 |
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Ethan Chlebowski North Carolina State University | |
| $44.40 |
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Katie Hayes University of South Florida | |
| $44.40 |
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Ahman P Florida State University | |
| $44.40 |
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Lauren Polson University of Central Florida | |
| $44.40 |
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Ryan Su California Polytechnic State University | |
| $44.40 |
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Danielle Nghiem University of California at San Diego | |
| $44.40 |
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Carolyn Riley Texas State University-San Marcos | |
| $44.40 |
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Rebecca Seidemann Connecticut College | |
| $44.40 |
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Theodore Li University of Maryland | |
| $44.40 |
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Jennifer Hayward University of Edinburgh | |
| $12.50 |
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Jane Gloth Towson University | |
| $12.50 |
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Eric Sedlacek University of Illinois | |
| $12.50 |
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Pavitra Siva University of Michigan | |
| $12.50 |
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Kamilah McFarlane Bridgeport | |
| $12.50 |
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Sarah Su Lin Lee Indiana University | |
| $12.50 |
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mthomas7 San Francisco State University | |
| $12.50 |
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Meagan Bartlett Columbus State Community College | |
| $12.50 |
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Abigail Searfoss James Madison University | |
| $12.50 |
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Maggie Bringman Dtcc | |
| $12.50 |
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Molly Sonenberg Hofstra University | |
| $12.50 |
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Samuel Lerner The Ohio State University | |
| $12.50 |
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Anna Michaud University of New England | |
| $12.50 |
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Meg Jenson University of Minnesota | |
| $12.50 |
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Sonia Rajani Houston Community College System | |
| $12.50 |
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Margaret Pugh Kaplan University | |
| $12.50 |
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Joshua Cadavez University of Minnesota |