Skip to Main Content
Notice: MindSumo will be unavailable starting at 2:00 AM EDT on Friday, August 12, 2022 for scheduled system maintenance and upgrades. The website will be down for approximately 2 hours during this maintenance period.
Can you come up with a pretzel snack that will rejuvenate someone at work?
top 50%
72 months ago
Small pic hka

In 1888, H.K. Anderson started in a Lancaster, Pennsylvania storefront bakery, hand-twisting German pretzels and baking them to a golden perfection. Since then, our company has grown to produce great snacks, like salty pretzel sticks, peanut butter nuggets, double baked butter balls, and honey wheat braids that everyone can love.

We want to create a new snack that fits in our line and will rejuvenate hardworking professionals during their long hours at a desk. Imagine a worker who ate lunch several hours ago and knows he or she will be there for a few more hours. Worn out from the office, they need a minute to rejuvenate. Instead of picking up an unhealthy snack that will induce a food coma or a sugar and caffeine crash, they want a snack that will combat mental fatigue and recharge to finish the rest of the day.


What's your idea for a craveable pretzel snack that will give working professionals delicious premium snacking during the workday without making them feel guilty? Specifically:

  1. Describe your snack in detail. What is it made of? How big is it? What are the flavors and textures someone will experience when they eat it?
  2. What should your snack be named?
  3. How will your snack and its name appeal to the target demographic of working professionals?
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$142.90 Square pic 60 11295924 10202862168675557 3637364785557442133 n Washington University in St. Louis
$142.90 S Lehigh University
$142.90 Square pic 60 10 31 14 pro Walden University
$142.90 H University of Wisconsin - Stout
$142.90 J widener
$142.90 Square pic 60 11130154 1004852249534220 2727675174053426496 n University of South Florida
$142.90 Square pic 60 win 20160606 15 14 16 pro North Carolina State University
$44.40 K University of South Florida
$44.40 A Florida State University
$44.40 Square pic 60 13417509 10204920383928013 5381781288974370839 n University of Central Florida
$44.40 Square pic 60 e7ebd0aa28662081ee051b9c3c1f59f0 California Polytechnic State University
$44.40 D University of California at San Diego
$44.40 C Texas State University-San Marcos
$44.40 Square pic 60 10636591 10204486580338652 7352904898954286497 o Connecticut College
$44.40 T University of Maryland
$44.40 Square pic 60 screen shot 2016 08 08 at 10.23.37 University of Edinburgh
$12.50 Square pic 60 dsc03422 Towson University
$12.50 E University of Illinois
$12.50 P University of Michigan
$12.50 Square pic 60 img 9599 Bridgeport
$12.50 Square pic 60 img 8308 Indiana University
$12.50 M San Francisco State University
$12.50 Square pic 60 img 20160214 085237617 Columbus State Community College
$12.50 Square pic 60 screen shot 2016 08 01 at 1.56.29 pm James Madison University
$12.50 Square pic 60 13239063 1203647686322009 4816326251431382455 n Dtcc
$12.50 Square pic 60 img 1085 Hofstra University
$12.50 S The Ohio State University
$12.50 Square pic 60 img 1813 University of New England
$12.50 Square pic 60 img 2211 University of Minnesota
$12.50 S Houston Community College System
$12.50 Square pic 60 img 2679 edited tent and camp fire small