Can you come up with the ultimate car tray for Sonic products?
$1,600
top 50%
43
submissions
DONE
74 months ago
Part of what makes the Sonic Drive-In experience so magical is having a rollerskating carhop wheel up to your car window with a tray of delicious Sonic food and drinks. We think this experience can be improved if diners are given a disposable tray that sits in their car and holds our great food offerings. We are interested in your ideas for the next generation of Sonic trays that will drive-in dining even better.
Deliverables
Give food a home in the center console! Propose a great idea for a Sonic tray that will fit in the car center console area when diners come to Sonic Drive-In. We want your tray to be disposable and made of sustainable materials.
- Describe your tray idea. What are the dimensions and features? How does your tray add to the dining experience?
- What is your tray made of? Remember that we want it to be disposable and sustainable.
- How does your tray fit securely with the center console?
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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