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Can you envision i-Road as a transportation solution on your campus?
top 50%
73 months ago
Small pic toyota i road

The future of urban mobility is the Toyota i-Road, a single-seat, three-wheeled electric car that lets you lean into curves like a champion skier and fit where standard vehicles can only dream of parking. i-Road has a fully sealed cabin, and is a huge asset for drivers in cramped urban areas where space is limited. Since it's less than 35 inches wide, gives off zero C02 emissions, and is incredibly stylish, i-Road is the perfect vehicle for dense urban areas and college campuses where parking is scarce.

For more information, videos, and images of i-Road in action, check this video out!


Help us determine how i-Road may fit on college campuses across America. Specifically:

  1. What are some advantages and disadvantages to having i-Road on your campus?
  2. What payment options would be best for giving students access to i-Road, and why? Buy, lease, short term rental, share, or something else?
  3. Describe the kind of advertising for i-Road that would resonate with students. How would i-Road be communicated to friends and other students?
  4. How would you personalize or accessorize i-Road?

Please consider different usage scenarios, like daily use, weekly use, or more seasonal needs.

By submitting a Solution to this Challenge, you agree to sign, without compensation, any additional documents requested by Challenger to confirm the assignment to Challenger of worldwide intellectual property rights in perpetuity in your Solution. You understand that the Challenger may have its own internal developments that may or may not be similar to your Solution, and you will not bring any claim against Challenger or its affiliates arising from any use of your Solution or any idea identical to or similar to your Solution. You understand that Challenger is not obligated to use your Solution.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$142.90 Square pic 60 4 up on 2011 07 09 at 21.09  4 University of California, Los Angeles
$142.90 Square pic 60 picture University of Colorado
$142.90 Square pic 60 img 7778 University of Oregon
$142.90 C University of Central Florida
$142.90 Square pic 60 pic University of Findlay
$142.90 Square pic 60 face University of Dayton
$142.90 Square pic 60 bird average bird lifespans thinkstock 155253666 McMaster University
$44.40 Square pic 60 12301653 928465410576661 8580621129877245724 n Arizona State University
$44.40 Picture?width=160 University of Central Florida
$44.40 E University of Illinois
$44.40 Square pic 60 snapshot 20150914 1 University of Central Florida
$44.40 Square pic 60 grc 0898 edit edit facebook University of Michigan
$44.40 Square pic 60 11008580 973297416047727 66333019756276970 n University of Illinois
$44.40 J Connecticut College
$44.40 Square pic 60 img 4026 Pennsylvania State University
$44.40 K University of Illinois
$12.50 S SUNY College at New Paltz
$12.50 Square pic 60 a University of Florida
$12.50 Square pic 60 img 3617 franklin
$12.50 D Texas Tech University
$12.50 B The Ohio State University
$12.50 Square pic 60 image Sarah Lawrence College
$12.50 Square pic 60 ilya2 University of Michigan
$12.50 E SUNY at Stony Brook
$12.50 M Hofstra University
$12.50 S University of Massachusetts
$12.50 S California State University, East Bay
$12.50 J University of Alabama
$12.50 O Monash University
$12.50 Square pic 60  dsc6433 Art Institutes International
$12.50 Square pic 60 wutlarge University of Illinois