Can you envision i-Road as a transportation solution on your campus?
top 50%
39 months ago
Small pic toyota i road

The future of urban mobility is the Toyota i-Road, a single-seat, three-wheeled electric car that lets you lean into curves like a champion skier and fit where standard vehicles can only dream of parking. i-Road has a fully sealed cabin, and is a huge asset for drivers in cramped urban areas where space is limited. Since it's less than 35 inches wide, gives off zero C02 emissions, and is incredibly stylish, i-Road is the perfect vehicle for dense urban areas and college campuses where parking is scarce.

For more information, videos, and images of i-Road in action, check this video out!


Help us determine how i-Road may fit on college campuses across America. Specifically:

  1. What are some advantages and disadvantages to having i-Road on your campus?
  2. What payment options would be best for giving students access to i-Road, and why? Buy, lease, short term rental, share, or something else?
  3. Describe the kind of advertising for i-Road that would resonate with students. How would i-Road be communicated to friends and other students?
  4. How would you personalize or accessorize i-Road?

Please consider different usage scenarios, like daily use, weekly use, or more seasonal needs.

By submitting a Solution to this Challenge, you agree to sign, without compensation, any additional documents requested by Challenger to confirm the assignment to Challenger of worldwide intellectual property rights in perpetuity in your Solution. You understand that the Challenger may have its own internal developments that may or may not be similar to your Solution, and you will not bring any claim against Challenger or its affiliates arising from any use of your Solution or any idea identical to or similar to your Solution. You understand that Challenger is not obligated to use your Solution.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$142.90 Square pic 60 4 up on 2011 07 09 at 21.09  4 University of California, Los Angeles
$142.90 Square pic 60 picture