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Can you get healthy individuals thinking about preventive healthcare?
humanities & arts healthcare psychology user research
$1,000
top 10
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DONE
61 months ago
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According to the Centers for Disease Control and Prevention, treatment of chronic diseases such as diabetes, high blood pressure and high cholesterol, accounts for 86 percent of our nation's healthcare costs. Chronic diseases are responsible for 7 in 10 deaths each year in the United States.

These statistics are especially tragic because almost everyone who has health insurance can take advantage of preventive services free of charge. Preventive services include screenings and exams such as immunizations, HIV screening, diet counseling, cholesterol screening, and STI counseling among many others. Regular screenings can help reduce health risks and save lives and money, through early detection.

Blue Cross and Blue Shield of Illinois (BCBSIL) would like to:

• Understand the obstacles that prevent people from taking advantage of preventive services

• Identify ways to encourage healthy individuals to participate in regular preventive care, especially since it’s already covered under their plan