Sonic Drive-In
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Can you make a pulled chicken sandwich that Sonic lovers will crave?
$1,600
top 50%
107
submissions
DONE
91 months ago
Many Sonic customers love our Ultimate Chicken Club sandwich, featuring 100% premium all white meat chicken breast. Now, we want to give them something new to get excited for: a pulled chicken sandwich or wrap, with the perfect sauce to compliment it.
Deliverables
NOTE: Barbecue has been fully explored. Please suggest a different idea.
Tell us what the perfect pulled chicken sandwich or wrap would be for Sonic customers. Specifically:
- What should be the signature sauce for this offering? Should anything else come on the sandwich, other than sauce, and if so, what?
- Should the pulled chicken come on a bun, sliced bread, a wrap, or something else? What do you think is best, and why?
- Should it be served hot or cold?
- Should it be a juicy, crispy, or in between sandwich?
- What would you name your creation? Previous chicken sandwiches at Sonic include the Ultimate Chicken Club, Classic Crispy Chicken Sandwich, Crispy Chicken Wrap, and Chicken Club TOASTER®.
-
Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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Submission questions