Next Challenge: P&G CEO CHALLENGE
Can you name our new creamer that will turn a cup of coffee into breakfast?
food science marketing strategy creativity food science food
$1,000
top 10
310
submissions
DONE
28 months ago
Small pic coffee

We have created a new line of powdered coffee creamers that feature added fiber and protein. The idea behind this new product is to turn your morning coffee into a breakfast on the go. The creamer contains the same amount of protein as an egg, and as much fiber as a piece of toast!

Currently, we have developed three flavors for this new line of creamers: French vanilla, cinnamon roll, and sweet cream.

Deliverables

  1. What would you name our new line of powdered coffee creamers? Keep in mind the benefits of added protein and fiber, and how we are trying to turn a morning cup of coffee into breakfast on the go.
  2. Why do you think this product line name fits well?
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Leaderboard
Top 5 share $750 Next 5 share $250
$150.00 Square pic 60 prof pic1 Brigham Young University
$150.00 Square pic 60 screenshot 2016 07 25 21 43 48 1 resized  1 University of Rhode Island
$150.00 S University of Central Florida
$150.00 Square pic 60 img 20160214 085237617 Columbus State Community College
$150.00 Square pic 60 img 6789 Johns Hopkins University
$50.00 Square pic 60 20160407 201443 Miami Dade College
$50.00 O Brigham Young University
$50.00 Square pic 60 fbprofile University of Waterloo
$50.00 B Clemson University
$50.00 Square pic 60 img 4247 Ithaca College