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US & Canadian problem solvers: how can this Canadian bank help the environment?
business environment customer satisfaction banking energy efficiency social media communications environmental awareness financial services customer engagement idea generation benefits banking industry
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39 months ago
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Environmental stewardship is increasingly important to consumers. Scotiabank, a leading Canadian bank, is interested in enhancing their environmental program and the support they offer to their customers.

Currently, Scotiabank has an informative website that highlights shared benefits of home energy efficiency and green home improvements, leading to financial savings. Information is contained in short easy-to-read blog posts and a financial calculator to help plan for savings and finance projects to support energy efficiency in the home. There are no products currently advertised on the website, although a few eco-products do exist.