Next Challenge: What's your clever idea for reducing food waste?
US & Canadian solvers: how can this Canadian bank help the environment?
business environment customer satisfaction banking energy efficiency social media communications environmental awareness financial services customer engagement idea generation benefits banking industry
top 50%
19 months ago
Small pic canadian money1 e1421956300258

Environmental stewardship is increasingly important to consumers. Scotiabank, a leading Canadian bank, is interested in enhancing their environmental program and the support they offer to their customers.

Currently, Scotiabank has an informative website that highlights shared benefits of home energy efficiency and green home improvements, leading to financial savings. Information is contained in short easy-to-read blog posts and a financial calculator to help plan for savings and finance projects to support energy efficiency in the home. There are no products currently advertised on the website, although a few eco-products do exist. The website garners most of its traffic by posting on social media.

In addition to educating Canadians about the shared benefits of home energy efficiency and green home improvements, it wants to ensure that it ties back to their core principle of helping customers become better off. 


Scotiabank is very interested in hearing from Millennials about how they should best proceed to support their customers in environmental stewardship. 

Answer these questions specifically:

  1. How can the Bank help Millennials with home energy efficiency?
  2. What else do you want to see on the website?
  3. What banking products/ideas would be relevant on the website?
  4. How can Scotiabank attract and maintain attention from the Millennial audience to the website?
  5. As a bank, which organizations should they partner with to support the environment?

CRITERIA: Solvers must be located in or residents of Canada or the United States.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$111.10 V University of British Columbia
$111.10 M University of Illinois
$111.10 V N/A
$111.10 Square pic 60 10 31 14 pro Walden University
$111.10 Square pic 60 18556727 1540270352680990 9119367127102793549 o University of Virginia
$111.10 M University of York St. John
$111.10 A University of Ottawa
$111.10 Picture?width=160
$111.10 Square pic 60 aaeaaqaaaaaaaacjaaaajdlkowy3ogexltu3njgtndjkny04mdrmlwi3yjnlotfkmge3yg Boston University
$28.60 K University of Georgia
$28.60 S Lakehead University
$28.60 Square pic 60 brock Brock University
$28.60 M University of Saskatchewan
$28.60 Square pic 60 10169454 10203751827296196 7526016488581643825 n University of Texas at Austin
$28.60 Picture?width=160 Memorial University of Newfoundland
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$28.60 D University of Waterloo
$28.60 M Indiana University
$28.60 J University of Washington
$28.60 Square pic 60 images Loyalist College
$28.60 L Cornell University
$28.60 Square pic 60 img 20170214 141438 Flatiron School
$28.60 L University of British Columbia
$9.10 Square pic 60 img 7778 University of Oregon
$9.10 J University of California at San Diego
$9.10 Square pic 60 linkedin University of Victoria
$9.10 K Ambrose University College
$9.10 S California Institute of Technology
$9.10 Square pic 60 win 20150615 161925 Wake Forest University
$9.10 S University of Alberta
$9.10 J University of Central Florida
$9.10 J Fairleigh Dickinson University
$9.10 Picture?width=160 University of British Columbia
$9.10 P Baruch College
$9.10 Picture?width=160 Georgia State University
$9.10 N University of Western Ontario
$9.10 L University of Oregon
$9.10 E Ryerson University
$9.10 Picture?width=160 University of Central Florida
$9.10 Square pic 60 img 0827 University of Hyderabad
$9.10 E University of Illinois
$9.10 T Pennsylvania State University
$9.10 K
$9.10 J New School University
$9.10 Square pic 60 ashlee reick
Submission questions
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