Skip to Main Content
What should we include in our next health center?
business user experience retail wellness health
top 10
54 months ago
Small pic capblue

Capital BlueCross is a health insurance provider using retail locations to transform from a business-to-business model to a consumer driven market. As part of this strategy we have opened two brick-and-mortar locations and implemented a mobile store (on-wheels). The development of the retail model was all about innovation, service, convenience, and choice.

First, we wanted to make sure our individual and small business customers could pay bills and talk face-to-face with an expert to better understand their health benefits. We then took it a step further and developed the concept of a 360 degree health and wellness model. Offering a full service café, fitness center, diagnostics from registered nurses, physician seminars, health counseling, a small art gallery, and even play areas for kids all in one space.

Our intentions have not changed, and the goal of our innovation is to improve the overall member experience, with a sustainable focus on delivering a one-of-a-kind service experience to our members. As Capital BlueCross continues to evolve and adapt to today’s consumer-driven market, the Capital Blue retail model will play a pivotal role in transforming the way consumers look at their insurance provider.


Before we build our third location, we’d like your input on what would best serve our members and community. S