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QUICK SOLVE: How would you improve the car buying experience?
Challenge Type: business
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$250
top 5
95
submissions
DONE
75 months ago

Have you, a family member, or a close friend bought a new (not used) car lately?  It can be a very different process than an everyday purchase!  What aspects were delightful or even enjoyable? What aspects were particularly frustrating or painful for you?  (Think about the whole spectrum, from when you first started thinking about buying a car, to researching and trying the cars!)  Now the fun part – if you could improve the car-buying experience to make it an AWESOME one, what would you do? Assume you have all the freedom, power, and technology when coming up with this idea.

Deliverables

Please answer each of the three questions below:

  1. What were you delighted by or was enjoyable when purchasing or using your new car?
  2. What across the entire car purchasing customer journey was most frustrating and why?
  3. If you had the freedom to create a more seamless and enjoyable car purchasing experience, what would that experience look like?
    Submissions will be graded on the following criteria:
  • Explanation of Enjoyment
  • Explanation of frustrations
  • Explanation of ideal experience
Reward Tiers
5 Winners
will receive $50 each
Leaderboard
$50.00 Erin Hanscom Ithaca College
$50.00 Mandeep Patel University of Texas at Austin
$50.00 Cory Brown University of Central Florida
$50.00 Jennifer Miller Walden University
$50.00 Sharicia Mason Jacobs University Bremen
Submission questions


What was the make and model of the vehicle you purchased?

(Required)

In what year did you purchase the vehicle?

(Required)
0 characters Average: 1653 characters
Your solution must be at least 200 characters long
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