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How can we use our digital presence to attract Millennial & Gen Z candidates?
Challenge Type: business
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top 25%
15 months ago

We are a global supply chain company that is currently rebuilding our careers page from the ground up. This page will contain a great amount of information on topics like our company's employment practices, our policies on hybrid working, diversity & inclusion efforts, etc. The careers page will also connect to a portal where visitors can search for open jobs at our company.

As we make progress on this careers page, it's important that we create something which is going to appeal to Millennial & Gen Z candidates. In the past, we have had a hard time attracting these demographics, so we are hoping your ideas will help make sure we really get the strategy right!


Please answer the following questions:

1) What are the most important things an employer can highlight to attract Millennial & Gen Z candidates?

2) What do you think an employer could do with their careers page to really capture your attention & interest?

  • Can you share any examples of corporate careers pages that you think do a great job of engaging Millennial & Gen Z visitors?

3) Beyond a careers page, what are the best ways an employer in the supply chain sector can connect & engage with Millennial & Gen Z candidates?

  • What kind of digital channels & venues?
  • What type of messaging and content (video, voice, other...) would resonate the most?
  • Do you think LinkedIn InMail messages, or other types of direct outreach are effective? Why/why not?
    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 5%
will share $1,000
Next 7.5%
will share $400
Next 12.5%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$142.90 Matthew Gaiser Queen's University
$142.90 ERIKA FERNANDES Mumbai
$142.90 Joey Kassenoff Cornell University
$142.90 Norman Yam National University of Singapore
$142.90 Kate Rushton Nottingham
$142.90 Uchegwuoagwu Omereji Rivers State University Of Science And Technology.
$142.90 Avijit Majumder Manipal University
$40.00 Prithvi Raj Bhupathi RMIT University
$40.00 Vartika Parekh
$40.00 Miles White University of South Florida
$40.00 m .
$40.00 Maisana Ntjie University of Johannesburg
$40.00 Olivia Wendell Honolulu community college
$40.00 Rita Yip University of Auckland
$40.00 Phillips Staninski University of Chicago
$40.00 Nicole Croll Carlow University
$40.00 Amy Beamer
$11.10 Jacqueline Duong University of California, Los Angeles
$11.10 Tetiana Ryzhankova Georgian College
$11.10 Sang Nguyen McGill University
$11.10 Nicholas Mwangi KCNP
$11.10 Thang Nguyen University of Vermont
$11.10 Jamal Syed Karlsruhe Institute of Technology
$11.10 Christopher Adjei-Frimpong University of Mines and Technology, Tarkwa
$11.10 Ana Lucia Diaz Universidad de Nariño
$11.10 Nithya Merin Jacob Manipal University
$11.10 Srishti Gupta Indian Institute of Management - Indore
$11.10 Joshua Y. Ansong UMaT
$11.10 Jurian Hendrikse Tilburg University
$11.10 Increase Muoneke University of Nigeria
$11.10 Lynae Silva
$11.10 n r
$11.10 Peter Dillon Michigan State University
$11.10 Karina Barbosa Anhanguera university
$11.10 Alice D'Angelo University of Birmingham
Submission questions

What is your age?