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What is your idea for a new Fruity & Chewy Candy?
food science product development food product innovation candy sweets dessert
$1,600
top 50%
108
submissions
DONE
26 months ago
Small pic screen shot 2018 05 17 at 10.18.09 am

Airheads & Airheads Xtremes brings fun and flavor to chewy, fruity (and sometimes sour!) candy. The brands have both bar and bite size pieces – including Airheads, Airheads Bites, Airheads Soft Filled Bites, Airheads Xtremes belts, Airheads Xtremes Bites and Airheads Xtremes Sourfuls. Having a wide variety of Airheads and Airheads Xtremes product offerings is a key part of our business.

That’s why we’re asking for your help creating the next great Airheads or Airheads Xtremes product!

We’re looking for a new product that is sweet and/or sour. And it must be chewy and full of fruit flavor. The best part of chewy, fruity candy is that it is fun to eat, delicious, and looks great, too. Submit a great idea for the next chewy fruity candy from Airheads or Airheads Xtremes, and you may just spearhead the future of candy.

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