Anonymous Company
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Everyone loves chocolate covered ice cream bars. They're a classic treat that have come far since their invention in 1934, but stayed true to their formula: Ice cream covered in tasty chocolate mounted onto a stick for easy handling. Where will Ice cream bars go next?
By applying existing and emerging technologies such as 3D printing and the Internet of Things, what could a chocolate-coated ice cream on a stick product be like in 2025 and how would the experience of eating it change from today?
Answer each item separately in a proposal for the ice cream bar of the future in 2025:
1. What is your ice cream bar of the future?
2. What makes it novel/new/futuristic?
3. Why do you believe this product will be liked by consumers?
4. (optional but encouraged) Drawings, sketches, mock-ups, charts or any images that support your idea (images will not be judged on their artistic merit)
Constraints:
-Please do not write up concepts that are essentially smaller versions of a standard ice cream bar
-Please work within the current product’s signature characteristics of stick, ice cream, and chocolate coating (do not consider tub-based or other formats in your responses)
Characteristics of winning submissions:
- Winning ideas will clearly explain a novel and futuristic approach to the classic chocolate covered ice cream bar
- Winning ideas will take into account consumer trends (health, brand authenticity, etc.) as well as technological trends
- Do not be afraid to think super-high-tech! Wifi-connected popsicle sticks and chocolate-printed selfies are encouraged!
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
will receive $150 each
will receive $50 each
| $150.00 |
|
Silin Huang University of Texas at Austin | |
| $150.00 |
|
Byron Pang University of California, Los Angeles | |
| $150.00 |
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Erod Keaton Baybay Virginia Polytechnic Institute and State University | |
| $150.00 |
|
Sophia Gantenbein Elon University | |
| $150.00 |
|
Ann Nguyen University of Maryland | |
| $50.00 |
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PAya Taher State University of New York at Buffalo | |
| $50.00 |
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Gregory Hunkins University of Rochester | |
| $50.00 |
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Qasim Sheikh University of Toronto | |
| $50.00 |
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Joani New Indiana University | |
| $50.00 |
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Balyssa Bell University of Iowa |