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What’s your playful OREO pack design for Christmas 2030?
Challenge Type: food science
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top 50%
31 months

Today OREO is the world’s top selling cookie! We’ve been bringing families together for over 100 years, adding playful moments into their lives. In a world where the seriousness of adulthood tends to suck the fun out of everything, OREO fills the world with more fun-loving moments that bring people together.

What better time to connect with your family and with OREO than Christmastime?! We would like you to design a pack that has a shape or structure that highlights the playful nature of OREOs during this festive season! But not this! In 2030! Think about what the future looks like and how OREO can keep those connections going in the years to come. 

  1. What is your festive structural packaging idea to be featured in a store or online (or both) that OREO can use during the 2030 Christmas season?
    1.  What is the shape or structure of the design and how does this highlight OREO during Christmastime?
    2. Describe your idea: How many OREOs will be included? 
    3. How will the OREOs be protected from crumbling?
  2. How will consumers use/interact with this packaging?
  3. Why is your packaging idea suitable for a product in the year 2030?
    1.  How is this new and different compared traditional OREO packaging? 
    2. What new materials, technologies, or other futuristic elements will your idea use?
  4. Attach an artistic rendering (sketch, mockup, design, etc.) of your packaging idea to show what it looks like and how it will work.
    1. We are more interested in the shape/structure of the design, but feel free to include graphics if you think it will strengthen your submission. 

NOTE: Submissions will be graded on the following criteria: 

  • Meets Deliverables: All deliverables listed are met.
  • Festive/Creative: Your design creatively highlights the Christmas season in conjunction with the OREO brand.
  • Structural Design: Your design protects OREOs from breaking or crumbling.
  • Futuristic: Your idea belongs in the year 2030.

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$100.00 Megan Lynch University of Connecticut
$100.00 n r
$100.00 Jacqueline Duong University of California, Los Angeles
$100.00 Phillips Staninski University of Chicago
$100.00 Marion Hillion
$100.00 Amós Magaia
$100.00 TM S
$100.00 Victoria Adams
$100.00 Amy Beamer
$28.60 Edilson Gomes de Lima Ibero American
$28.60 Yash Mittal Indian Institute of Technology - Bombay
$28.60 Simran R
$28.60 Sang Nguyen McGill University
$28.60 Arina Sherbakova
$28.60 Jennifer Shaffer Georgia Southern University
$28.60 Jessie Jahns
$28.60 Victor Olaniyi
$28.60 Sara Bernat Humboldt Universitat
$28.60 Kelly Kovalscki
$28.60 Olivia Nguyen University of California at Davis
$28.60 Abhishek Mishra Abdul Kalam Technical University, Lucknow
$8.00 RIcky Carlos
$8.00 Marcelo Magenta Universidade Federal da Bahia (UFBA)
$8.00 Sai R
$8.00 Prithvi Raj Bhupathi RMIT University
$8.00 Vy Hoang Ryerson University
$8.00 Anandhy Kumar CUSAT
$8.00 Marième Diouf
$8.00 Kevin Jackson
$8.00 Hoden saleh
$8.00 asaah atobila
$8.00 Justin Mathew Amity University
$8.00 Rebeca Cuevas