Skip to Main Content
What is the cigarette alternative of the future?
business product development product design technology idea generation consumer insights product innovation material science
$800
top 8
136
submissions
DONE
15 months ago
Small pic accenture smoking 1

The past decade has seen a huge increase in the use of alternatives to cigarettes, especially among the younger demographic. Millions of smokers around the world are switching to vapour, heated tobacco, and oral nicotine. Vaping products such as JUUL, a popular type of e-cigarette, have gained special appeal among Millennials and Gen-Z with their sleek designs, flavoured varieties and quick nicotine peaks.  We want to look beyond today's options (vapour, heated tobacco, oral nicotine) and imagine new cigarette alternatives that will appeal to people's lifestyles and preferences 5-10 years from now.

Deliverables

Please answer the following deliverables to propose your idea for the cigarette alternative of the future.