Next Challenge: What's your clever idea for reducing food waste?
Gamify our home cleaning products
business product development advertising marketing gamification
top 10
32 months ago
Small pic homeclean

When we speak to moms, often the first thing they mention they don't like doing is household chores such as cleaning the kitchen, the floors, and dusting, etc. We want to change this and improve people's wellbeing by making them happier in their everyday lives. We want to do this by gamifying our products to make the mundane task of cleaning more fun.

Here are the products we make today:

- Multi-purpose surface cleaners: Used on floors and work surfaces; includes sprays like this one, gels, and liquids like this one.

- Toilet bowl cleaners: Including angled-neck bottles like this one and rim-clinging installations like this one.

- Cleaning tools: Toilet brushes, cloths used for wiping surfaces, mops, etc.

- Cleaning wipes: Disposable wipes used for wiping down surfaces

Images are not from our brands.

How can we gamify these products to make cleaning with them more fun?


Propose a way to gamify our home cleaning products:

1. What is your proposal for a modified or new gamified cleaning product?

2. How does the gamification element work?

3. Why will consumers like this gamified product and want to buy it?

4. (Optional) Sketches, drawings, CAD renderings, mock-ups, advertisements, videos, graphs or any other visuals that better explain your concept.

IMPORTANT: Your solution should (most likely) modify a product (probably packaging/container) and how it is used. NO DIGITAL (apps, downloads, etc.) NO HYPEREXPENSE (costly modifications like lasers), NO FORMULA CHANGES (modifying the cleaning chemicals).

Things to consider:

Think about how cool it must have been when manufacturers first put cleaning solution into a squirt bottle (squirt gun?) for the first time. We're looking for ideas like that, a slight product modification that changes the way moms clean to make it more fun.

- The end user of our product is MOMS - your idea should appeal to them, and should involve them (not their kids!) doing the cleaning

- The product should not become less functional because of your modification or gamification. Pointless or gimmicky changes are not useful.

- Ideas that are very costly, difficult to produce, utilize electronics, or not feasible from a business perspective will not be considered for prizes.

- Ideas that are going to change the solution of the product will not be considered.

- The best submissions will be complete, concise, and clearly explain a new product and why it would be well received by consumers.

- Do not focus on vacuuming, sweeping, or other chores that don’t involve the listed products.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 5 share $750 Next 5 share $250
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Submission questions
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