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How do we make women fall in love with Clear anti-dandruff shampoo?
business advertising marketing sales fashion branding women
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55 months ago
Small pic 2012 656373 paolla for scalp care

Clear is an Anti-Dandruff Shampoo Brand. We have two types of Shampoos, one designed for Men and one designed for Women. To learn more about our product and brands you can take a look at our website. For this project, we want to focus only on Clear Anti-Dandruff Shampoos for women.

CHALLENGE:The business for Clear Anti-Dandruff Shampoos for women has been stagnant in recent years. There are two key reasons for this: Our competitors (Pantene & L'Oréal, etc.) have upped their game, and women, despite suffering from dandruff, don't think about dandruff as a serious concern and believe that it is taken care of by their standard shampoo.

CORE TARGET: Our core target audience is women who are 25-35. These women have a dandruff concern, consider themselves to be modern women, and want to portray a confident, flawless, perfect image.