Anonymous Company
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Next Challenge: How can we improve the DIY lawn care experience? |
How can we get people to change behavior when it comes to climate change?
$1,000
top 50%
295
submissions
DONE
52 months
The earth's average surface temperature has risen by about 2.12 since the late 19th century. This change is largely attributable to increased levels of carbon dioxide and other effects of human activities. The damage from this reality can already be felt in things like rising sea levels, more destructive and frequent storms, and devastating wildfires.
Despite the evidence that global warming will continue to make things worse in the years to come, it can be very hard to motivate people to take action and implement changes to reduce their carbon footprint.
Deliverables
Imagine you are leading a marketing effort to convince young people (18-35 years) to change their behavior to reduce the impact of climate change:
1) What arguments would you use as the central feature of your messaging to try and get people to change? For example, would your campaign be fear-based, hopeful, data-driven, etc.
2) Why do you think your strategy would be effective?
3) Include 1-2 taglines that could be used as the bite-size message of your marketing effort
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Submissions will be graded on the following criteria:
- 1-10 Scale
Reward Tiers
Top 10%
will share $625
Next 15%
will share $250
Next 25%
will share $125
Actual individual rewards will be based on the total number of eligible solutions.
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Submission questions