How can we improve the clinical trials experience for patients?
math & sciences technology clinical trials medicine
top 50%
18 months ago
Small pic patient

Whenever a new medicine is developed, clinical trials are part of the process. Patients are central to any clinical trial and every new medicine we work on at GSK. We consider patients our partners, and are always looking to improve the clinical trials experience for them. By their nature, clinical trials require patients to attend visits with their clinical trial care team (anyone who is involved in the care of the patient during the clinical trial: principal investigator, research nurse, staff physician) and often have additional assessments in addition to their normal doctor's appointments. 

At GSK, we want to enhance the patient experience of taking part in a clinical trial. We also want to consider ways in which the clinical trial experience can be more engaging for patients, making them feel part of a larger initiative and helping them get the support they need rather than having an individual experience.


How can we use new and emerging technologies and methodologies to make the clinical trials experience better for patients? Answer the following questions in detail:

  1. How would you improve the patient experience for clinical trials? What aspect of the patient experience does your idea address? 
  2. How would you make patients feel like they are part of a greater initiative, instead of just an individual patient?
  3. What can we say and/or do to enable patients to complete tasks during clinical trials?
  4. What new technology could help patients complete tasks?
  5. What, if anything, might stop you from taking part in the different activities involved in a clinical trial?
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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