Adidas wants to explore what a co-creation experience for apparel/footwear/accessories could be for the next-generation consumer. Through either an interactive in-store or online creation experience, we seek to engage Millennial/Gen Y consumers and lead them to feel like co-creators with our brand.
We have previously experimented with co-creation with a successful sweater pop-up store in Berlin. The consumer could get body-scanned, go through an interactive design space with projection of graphics on the person that responded to movement, and select graphics and color for the sweater. We knit the sweater in-store and delivered it the next day. While the store was temporary, we see it as a glimpse into our retail and manufacturing future!
We are interested in ideas around a co-creation experience for apparel/footwear/accessories that would appeal to Millennial / Gen Y consumers. Specifically, please answer the following:
- What product(s) would you be most excited to customize/personalize through co-creation? What product details would you want to influence or control?
- How should we implement a co-creation experience in order make your desired personalization/customization possible? Describe in detail how the interaction would take place (in-person, online, an app, etc), what kind of involvement is required from the consumer, etc.
- Why would Millennial/Gen Y consumers find your co-creation process engaging? What about the process, and the resulting personalized product(s), would appeal most to them?
We are interested in novel co-creation experiences. Please avoid the following as we have already explored these topics:
- -miadidas allows users to customize footwear
- -adidas mi zx flux customized sneakers with printed photographs (read even more here!)
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Submissions will be graded on the following criteria:
- Broad Consumer Appeal
- Newness
- Simplicity with Scalability
will share $1,000
will share $400
will share $200
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Alexy Cardenas University of Central Florida | |
| $71.40 |
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Matthew Gaiser Queen's University | |
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Jessica Li New York University | |
| $71.40 |
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Jessica Somers Middlesex University | |
| $71.40 |
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Ashleigh Genus Binghamton University, SUNY | |
| $71.40 |
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Paula Judkowiak Baruch College | |
| $71.40 |
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Chloé Walton Full Sail University | |
| $71.40 |
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Jorge Mario Vega Iglesias Universidad Santo tomas | |
| $71.40 |
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Sandy Spitale LSUS | |
| $71.40 |
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Matthew Sink University of Central Florida | |
| $71.40 |
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Lexi Brandt University of Notre Dame | |
| $71.40 |
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Samantha Thompson Brock University | |
| $71.40 |
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Ben Brown University of Waterloo | |
| $71.40 |
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ajt327 Drexel University | |
| $21.10 |
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Antoinette Bonenberger LSU-S | |
| $21.10 |
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Michaela Novotná Middlesex University, London | |
| $21.10 |
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Sophie Zhao McGill University | |
| $21.10 |
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Maria Paz Marengo Di Bez University of British Columbia | |
| $21.10 |
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Kevin Wu University of Illinois at Urbana Champaign | |
| $21.10 |
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Abhishek Ghangas Vellore institute of technology | |
| $21.10 |
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Siddharth Choksi Instituto de Empresa | |
| $21.10 |
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Ann Pasekova Wake Forest University | |
| $21.10 |
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Michaela Trigg Drexel University | |
| $21.10 |
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Meriam Meraay Drexel University | |
| $21.10 |
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Roohi Reddy KIMS | |
| $21.10 |
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Shivani Vardhanapu Indian Institute of Technology - Madras | |
| $21.10 |
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Nicholas Fermin University of Central Florida | |
| $21.10 |
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Sangi Rama The Ohio State University | |
| $21.10 |
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Dyllan Hancott Yorkville University | |
| $21.10 |
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Naman Srivastava SRM University | |
| $21.10 |
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Sharicia Mason Jacobs University Bremen | |
| $21.10 |
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M I | |
| $21.10 |
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Rebecca Fisch Indiana University | |
| $6.10 |
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Celeste Cavaliere Centennial College | |
| $6.10 |
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Brendan Mallon Drexel University | |
| $6.10 |
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cgb55 Drexel University | |
| $6.10 |
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Kelsey Dees LSUS | |
| $6.10 |
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Ryan Snaadt Simpson College | |
| $6.10 |
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K B Ferris State University | |
| $6.10 |
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Kayla Springmyer University of Central Florida | |
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Josh Lyman University of Oregon | |
| $6.10 |
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samarth phartyal National Institute of Technology Surat | |
| $6.10 |
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Ayo Akinkugbe | |
| $6.10 |
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Shivani Tomar H N B garhwal | |
| $6.10 |
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Blake Gay Louisiana State University in Shreveport | |
| $6.10 |
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Victor Mattiaccio University of Central Florida | |
| $6.10 |
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Justin Barcusky Drexel University | |
| $6.10 |
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Francis Daniel Santia Harvard University | |
| $6.10 |
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Ian Jacobson Louisiana State University in Shreveport | |
| $6.10 |
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Paul Pullia Drexel University | |
| $6.10 |
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Alara Deniz Istanbul Technical University | |
| $6.10 |
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Ashlee Reick | |
| $6.10 |
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Nathaniel Bootes University of Pittsburgh | |
| $6.10 |
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Cyril Sebastian Government college of engineering ,Trivandrum,Kerala,India | |
| $6.10 |
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Alexandra Ellis Drexel University | |
| $6.10 |
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Tamanna Sharma University of Washington | |
| $6.10 |
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Frankie Laster University of Central Florida | |
| $6.10 |
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Kevin Hauger University of Illinois at Urbana Champaign | |
| $6.10 |
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John Steinwachs Hilbert | |
| $6.10 |
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Jordy Spitale Louisiana State University | |
| $6.10 |
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kayla thompson Penn Foster | |
| $6.10 |
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Sidharth V AU | |
| $6.10 |
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Gayle Heskiel | |
| $6.10 |
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allie derubertis University of Rochester | |
| $6.10 |
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Derrick Wesley University of New Orleans | |
| $6.10 |
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Todd Andelin School of the Art Institute of Chicago |