Skip to Main Content
What should co-creation look like for our next generation consumers?
business product development product design retail design thinking retail sales apparel customer insight idea generation consumer insights
$1,600
top 50%
132
submissions
DONE
56 months ago
Small pic adidas co 2

Adidas wants to explore what a co-creation experience for apparel/footwear/accessories could be for the next-generation consumer. Through either an interactive in-store or online creation experience, we seek to engage Millennial/Gen Y consumers and lead them to feel like co-creators with our brand.

We have previously experimented with co-creation with a successful sweater pop-up store in Berlin. The consumer could get body-scanned, go through an interactive design space with projection of graphics on the person that responded to movement, and select graphics and color for the sweater.  We knit the sweater in-store and delivered it the next day.  While the store was temporary, we see it as a glimpse into our retail and manufacturing future!



Deliverables

We are interested in ideas around a co-creation experience for apparel/footwear/accessories that would appeal to Millennial / Gen Y consumers.  Specifically, please answer the following:

  1. What product(s) would you be most excited to customize/personalize through co-creation?  What product details would you want to influence or control?
  2. How should we implement a co-creation experience in order make your desired personalization/customization possible? Describe in detail how the interaction would take place (in-person, online, an app, etc), what kind of involvement is required from the consumer, etc.
  3. Why would Millennial/Gen Y consumers find your co-creation process engaging?  What about the process, and the resulting personalized product(s), would appeal most to them? 

We are interested in novel co-creation experiences.  Please avoid the following as we have already explored these topics:





    Submissions will be graded on the following criteria:
  • Broad Consumer Appeal
  • Newness
  • Simplicity with Scalability
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
$71.40 Square pic 60 screen shot 2017 09 17 at 9.04.44 pm University of Central Florida
$71.40 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$71.40 J New York University
$71.40 Picture?width=160 Middlesex University
$71.40 Square pic 60 ashleigh edit Binghamton University, SUNY
$71.40 P Baruch College
$71.40 Square pic 60 chloe walton 2018 headshot Full Sail University
$71.40 Square pic 60 jmvi1 Universidad Santo tomas
$71.40 S LSUS
$71.40 M University of Central Florida
$71.40 Picture?width=160 University of Notre Dame
$71.40 Square pic 60 img 20201203 185411 639 Brock University
$71.40 B University of Waterloo
$71.40 A Drexel University
$21.10 A LSU-S
$21.10 Square pic 60 misa fotka Middlesex University, London
$21.10 Square pic 60 linkedin1 McGill University
$21.10 Square pic 60 img 0469 University of British Columbia
$21.10 K University of Illinois at Urbana Champaign
$21.10 A Vellore institute of technology
$21.10 Square pic 60 screen shot 2016 02 23 at 9.25.04 am Instituto de Empresa
$21.10 Picture?width=160 Wake Forest University
$21.10 Picture?width=160 Drexel University
$21.10 M Drexel University
$21.10 R KIMS
$21.10 Square pic 60 ji Indian Institute of Technology - Madras
$21.10 Picture?width=160 University of Central Florida
$21.10 S The Ohio State University
$21.10 Square pic 60 ahahahaha Yorkville University
$21.10 N