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How would you revamp cold breakfast cereal?
Challenge Type: ideation
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top 25%
spots taken
3 months ago

Cold breakfast cereal is a category that has been around for a long time. Over those years, new flavors, formats, and ingredients have been introduced which has led to the current landscape we have for consumers of these products. However, we feel there's an opportunity to take another look at cold breakfast cereal to see what is missing or how it could be revamped.

When we say "cold cereal," this covers things like granola, traditional cereals eaten with milk (ex. cheerios, corn flakes, etc.) and natural-based cereal products like Kashi cereals and muesli. We do NOT want ideas for hot cereals like oatmeal or cream of wheat.

  1. What do you think is currently missing from existing cold breakfast cereal options?

  2. Propose a new cold cereal product that could fill the need you identified in the first question. 

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 5%
will share $1,000
Next 7.5%
will share $400
Next 12.5%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$111.20 Nirmal Suthar
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$111.20 Joshua Y. Ansong UMaT
$111.20 Christopher Adjei-Frimpong University of Mines and Technology, Tarkwa
$111.20 Levi Daniels Oregon State University
$111.20 Hayward Chan University of Toronto
$111.20 Mr M Mansoura University
$111.20 Lewis Kim University of California, Berkeley
$111.20 Jamie Shields New York University
$30.80 Timaya Archie Murphy
$30.80 Ash K MAMC
$30.80 R Petrova
$30.80 Mr. Avneet -
$30.80 Shivani Tomar H N B garhwal
$30.80 Matthew Gaiser Queen's University
$30.80 Kate Rushton Nottingham
$30.80 Jennifer Miller Walden University
$30.80 Natalie Rose
$30.80 Thang Nguyen University of Vermont
$30.80 Rama Siva
$30.80 Tess Phangisa
$30.80 Jerry Asamoah
$9.60 Jacqueline Duong University of California, Los Angeles
$9.60 Dipina Dhungana TU
$9.60 Alex Chen
$9.60 Chaimaa Haddi
$9.60 Washington Sam Yale University
$9.60 Phillips Staninski University of Chicago
$9.60 Karl R Georgia Institute of Technology
$9.60 Karen Miller West Virginia University
$9.60 Garima Bazaj
$9.60 ALMIRA COLLADO Trinity College
$9.60 Taponitya Samantaray University of Hyderabad
$9.60 Marina Radovanovic Queen's University
$9.60 Pavan Teja NMIT
$9.60 Avijit Majumder Manipal University
$9.60 PAWAN PATEL indus university