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How would you revamp cold breakfast cereal?
Challenge Type: ideation
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$1,600
top 25%
100/300
spots taken
DONE
10 months ago

Cold breakfast cereal is a category that has been around for a long time. Over those years, new flavors, formats, and ingredients have been introduced which has led to the current landscape we have for consumers of these products. However, we feel there's an opportunity to take another look at cold breakfast cereal to see what is missing or how it could be revamped.

When we say "cold cereal," this covers things like granola, traditional cereals eaten with milk (ex. cheerios, corn flakes, etc.) and natural-based cereal products like Kashi cereals and muesli. We do NOT want ideas for hot cereals like oatmeal or cream of wheat.

Deliverables
  1. What do you think is currently missing from existing cold breakfast cereal options?

  2. Propose a new cold cereal product that could fill the need you identified in the first question. 

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 5%
will share $1,000
Next 7.5%
will share $400
Next 12.5%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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$9.60 Pratye Aggarwal
$9.60 Ajith Sai
$9.60 Mohammed Niyas Ek
Submission questions


What do you think is currently missing from existing cold breakfast cereal options?

(Required)

Propose a new cold cereal product that could fill the need you identified in the first question. 

(Required)
0 characters Average: 1691 characters
Your solution must be at least 200 characters long
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