
Cold Infusions are a kind of beverage created by brewing dried fruits or herbs in water for a flavourful beverage. At Tetley, we provide Cold Infusion drinks to give consumers in the UK on-the-go water with a refreshing twist. They’re a healthy option with no artificial flavours, added sugar, or caffeine.
- When purchasing Tetley Cold Infusions, you begin with a starter kit that includes a water bottle and flavour bag.
- The bottle is made from sustainable, recyclable plastic (not suitable for dishwashing).
- Once the flavour bag is placed inside the water, the infusion process takes 10 minutes to fully release flavour.
- When it’s time for a new flavour, you can select from a variety of options that include 12 individual flavour bags.
- Flavour options include: Raspberry & Cranberry; Passionfruit & Mango; Orange & Peach; and Mint, Lemon & Cucumber; Strawberry & Watermelon.
- This product provides a refreshing taste to quench thirst in a convenient way (or on-the-go).
We want your ideas to improve the existing Cold Infusions product and help develop something entirely new. Start by visiting Tetley’s website to gain a better understanding of their Cold Infusions (link provided right here!), then share your innovative ideas for the future of Cold Infusions!
This Challenge invites you to co-create in two parts. Part One welcomes you to improve upon the existing Cold Infusions product. Part Two is all about new product ideas.
Part One : Improving the Current Product
- How can Tetley improve upon the existing Cold Infusions product? Consider the following list of areas when proposing new changes:
- the label
- the bottle design
- the bottle materials used
- dishwasher safe or hand wash
- the flavor bag design
- the water used to infuse (e.g., spring water, tap water, mountain water, etc.)
- the overall design of the product
- any other specific element of the product or the consumer experience
2. Explain how your changes enhance the consumer experience. Think specifically about the purchase process (delivery/in-store), the infusion process, the consumption experience and/or occasion, the clean-up process, etc.
Note: Part One requires only a written submission response.
Part Two: New Product Development
Now we want your ideas for an altogether new product that Tetley can offer. Your new water-based drink product should pertain to one of the following categories:
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Family-Oriented
- Make family meals more enjoyable with a water-infused, healthy drink option.
-
Beauty
- Personal care-inspired, at home or on-the-go, to feel rejuvenated, moisturized, and beautiful.
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Health and All-Day Wellness
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Leverage ingredients such as green tea or similar with a focus on spa-inspired, natural, and balanced wellness.
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Leverage ingredients such as green tea or similar with a focus on spa-inspired, natural, and balanced wellness.
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A Better Me
- Inspired by energy and sport drinks but focused on natural, bold flavours - an ideal drink while preparing for fitness or recovering after exercise.
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Natural & Mindful Replenishment
- Using tradition to reconnect with the mind, body, and spirit for natural, raw, and holistic wellness.
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A Social & Healthy Drink
- A drink that's fun and inviting to drink in social settings - find inspiration from mock-tails (cocktail flavour combos without the alcohol) to develop a healthy beverage that's fun to share with others.
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At Work Hydration
- A welcomed break during the workday to refresh and recharge with a replenishing and flavourful beverage.
- Which category from the list above does your new product idea pertain to?
- What is your great idea for an entirely new Cold Infusions product?
- Your new product idea should maintain water-based infusions and carry the Cold Infusions brandname. Otherwise, feel free to get as creative as possible!
- Provide a visual representation (a sketch, drawing, presentation, etc.) of your new product idea.
- Your visual should tell the entire story of your product (not just a visual of the label). We want to get the 360 degree view of your product (the bottle, the design, the packaging, shelf-appeal, etc.) so your visual should represent the entire concept.
Note: The inclusion of a visual is a hard requirement for Part Two of this Challenge. Winners will be selected based on their inclusion of a visual.
AVOID for Part One and Part Two: We are not looking for ideas that incorporate alcoholic beverages. We are also not looking for ideas that are only child-specific.
Special note for submissions: When submitting, please be sure to send all of your written responses via the text submission field not in the form of a PDF. (Visuals can still be attached as a PDF.)
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Submissions will be graded on the following criteria:
- Rating
will share $1,000
will share $400
will share $200
$62.50 |
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Matthew Gaiser Queen's University | |
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Joey Latimore University of Houston-Downtown | |
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Christopher Adjei-Frimpong University of Mines and Technology, Tarkwa | |
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Dolores Wuepper Penn Foster College | |
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Megan Lynch University of Connecticut | |
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Olivia Wendell Honolulu community college | |
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ERIKA FERNANDES Mumbai | |
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Anh Nguyen Drexel University | |
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Celine Giang Nguyen University of Sydney | |
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Benedetta Gentile Bocconi | |
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Jacqueline Duong University of California, Los Angeles | |
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Jaiden Fortune University of Central Florida | |
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Madalena Buxton-Jones | |
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Jonathan McKenzie University of Central Florida | |
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Emma Hurst University of California, Los Angeles | |
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