Next Challenge: What's your design for our Air Quality Health Index?
Come up with the next super food spread
food science product development advertising marketing nutrition food ideation health diet spreads
$1,000
top 10
132
submissions
DONE
28 months ago
Small pic spread

When most people think of spreads they think of unhealthy, buttery products that are smeared across toast and muffins or used to top vegetables. Today’s smarter consumers are starting to choose foods that do good for their body. A new market for better, more interesting and healthier spreads has been born… for example, those made with beneficial oils and ingredients.

Avocados, hummus, nut butters, coconut butters, and other new spreads aren’t just being eaten with boring bread products, but are accompanying vegetables, pita bread, pretzels and more. We make spreads and want to know what you think the next best one will be.

Deliverables

Answer each item separately in your proposal for the next Super Spread:

1. What is your Super Spread idea?

2. Why do you think it will be popular in today’s market?

3. How would you package your Super Spread?

4. At what location(s) (specific chains or types of location) would your spread sell best?

5. (optional) Mock-ups of your packaging, pictures of ingredients, videos, or any other visuals that enhance the presentation of your Super Spread

Things to consider:

- A Super Spread should be a “Superfood”. This means it should help people feel better, perform better, live better, and definitely not be empty calories.

- A Super Spread should not only taste good and be healthy for you, but should also be healthy for the planet too.

- A Super Spread should be affordable enough that people can enjoy it every day.

- You can propose a line of different Super Spreads but no more than 3 or 4 products.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Leaderboard
Top 5 share $750 Next 5 share $250
$150.00 Square pic 60 11960097 1010431742335435 3303309129330524320 n Ramapo College of New Jersey
$150.00 Square pic 60 screen shot 2016 01 09 at 12.43.44 pm University of South Florida
$150.00 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$150.00 Square pic 60 dsc 9208 Savannah College of Art and Design
$150.00 Square pic 60 17265078 269410500136128 1613200527685755567 n Webster University
$50.00 S Wheaton College
$50.00 Square pic 60 img 3917 University of California, Los Angeles
$50.00 Square pic 60 practice info box profile pic University of Minnesota
$50.00 Square pic 60 blossoms University of Central Florida
$50.00 K University of Maryland