Brand

How can we make our footwear visibly more comfortable?

At Crocs, we pride ourselves on the comfortability of our shoes. We also like our shoes to tell you why they are comfortable, meaning that the reason they are comfortable should be visible. Our current “comfort story” offers 3 levels of comfortability in our shoes (see below).

See how our comfort story above shows you exactly how we make our shoes so comfortable? We’re excited to hear more ideas will make our shoes look (and still feel!) even more comfortable.

$1,600
top 50%
55
submissions
DONE
6 months ago
Deliverables

Propose a way make Crocs footwear visibly more comfortable:

1. What is your concept to make Crocs footwear visibly more comfortable and how does it work?
2. What about your idea makes it appear to be comfortable?
3. What about your idea will make consumers excited to buy new Crocs?
4. (Optional) Sketches, drawings, CAD renderings, mock-ups, charts, videos, graphs or any other visuals that support your argument.

Make sure you read the things to consider section below to ensure your idea is not disqualified for being off-topic.

Things to consider:

- Your idea can be anything from a new material to use, a new shoe to try, an addition to our existing products or anything else you can think of!
- Adding bumps to the bottom of shoes to massage user’s feet is the right line of thinking for this project, but it is not creative enough! We're always thinking about comfortable shoes so try to wow us with something really outside the box.
- Your concept should be casual and the comfort it provides should be immediate (not over a long time like wearing in boots).
- Your concept should not be overly complicated/expensive or focused on athletics.

Additional Terms: Please review the challenge provisions attached below before submitting your solution.

Additional Materials:
Leaderboard
This challenge has received 55 submissions
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$166.70 W University of Central Florida
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