Brand

How can we make our footwear visibly more comfortable?

At Crocs, we pride ourselves on the comfortability of our shoes. We also like our shoes to tell you why they are comfortable, meaning that the reason they are comfortable should be visible. Our current “comfort story” offers 3 levels of comfortability in our shoes (see below).

See how our comfort story above shows you exactly how we make our shoes so comfortable? We’re excited to hear more ideas will make our shoes look (and still feel!) even more comfortable.

16K
top 50%
55
submissions
DONE
5 months ago
Deliverables

Propose a way make Crocs footwear visibly more comfortable:

1. What is your concept to make Crocs footwear visibly more comfortable and how does it work?
2. What about your idea makes it appear to be comfortable?
3. What about your idea will make consumers excited to buy new Crocs?
4. (Optional) Sketches, drawings, CAD renderings, mock-ups, charts, videos, graphs or any other visuals that support your argument.

Make sure you read the things to consider section below to ensure your idea is not disqualified for being off-topic.

Things to consider:

- Your idea can be anything from a new material to use, a new shoe to try, an addition to our existing products or anything else you can think of!
- Adding bumps to the bottom of shoes to massage user’s feet is the right line of thinking for this project, but it is not creative enough! We're always thinking about comfortable shoes so try to wow us with something really outside the box.
- Your concept should be casual and the comfort it provides should be immediate (not over a long time like wearing in boots).
- Your concept should not be overly complicated/expensive or focused on athletics.

Additional Terms: Please review the challenge provisions attached below before submitting your solution.

Additional Materials:
Submit your solution
Leaderboard
This challenge has received 55 submissions
Top 10% share 10.0K Next 15% share 4000.0 Next 25% share 2000.0
1667 W University of Central Florida
1667 A Boston University
1667 Square pic 1461757844 tmp 709837c5 2e46 4b74 ba48 3b3e76c36636 Temple University
1667 Square pic headshot University of Maryland
1667 Square pic headshot Indiana University
1667 Square pic bird average bird lifespans thinkstock 155253666 McMaster University
500 Square pic 004f3f6b79 thumb shah sama pen15 spp hq 0049 University of Southern California
500 P University of Michigan
500 Square pic 11061729 10153291816037422 8610228348602706849 o University of Florida
500 J coe
500 Square pic img 0594 New School University
500 S Northwestern University
500 0 gplyktqgp7 mrnvcxq dkaqayul7pzucxaa3krfxtw5yilubavztokplkgalx srykf8wbj1xqid Queen's University
500 J Case Western Reserve University
143 Square pic image Slc
143 Square pic 10509767 750077488405767 5688518498692542683 n
143 Square pic mindsumo dp University of Florida
143 Square pic win 20160606 15 14 16 pro North Carolina State University
143 Square pic img 20160214 085237617 Columbus State Community College
143 C Gmail
143 C University of Pittsburgh
143 K Florida A & M University
143 Square pic screen shot 2016 01 11 at 8.42.21 pm University of Maryland
143 Square pic img 20160621 005208 University of Minnesota
143 S Clark University
143 K Ottawa
143 Square pic img 4259 University of San Diego
143 A University of Pittsburgh
Contact Us!
Share your thoughts, ideas and stories with 300,000 peers Write for our Blog